Brevo vs Sprout Social: Complete Comparison (2026)
An in-depth comparison of Brevo and Sprout Social to help you choose the right tool for your business.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Sprout Social
6.7/10
Sprout Social is a social media management platform for publishing, engagement, listening and reporting, sold per seat to mid-market and enterprise marketing teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.7/10 |
| Scalability | 7/10 | 8/10 |
| Ease of Use | 8/10 | 9/10 |
| Customization | 6/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Support | 5/10 | 6/10 |
| Cost | 8/10 | 2/10 |
| Integration | 7/10 | 7/10 |
| Analytics | 6/10 | 9/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $99/user/mo Essentials |
| Estimated cost for 10 users | $499/mo Professional | $990/mo Essentials |
| Features | ||
| A/B Testing | Not listed | |
| Competitor Analysis | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
Brevo vs Sprout Social cost by team size
Brevo costs less at 1 user; Sprout Social costs less at 5 users; Brevo costs less at 10 users.
| Team size | Brevo | Sprout Social |
|---|---|---|
| 1 user | FreeFree | $99/moEssentials |
| 5 users | $499/moProfessional | $495/moEssentials |
| 10 users | $499/moProfessional | $990/moEssentials |
| 25 users | Contact for pricing | $2,475/moEssentials |
| 50 users | Contact for pricing | $4,950/moEssentials |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Sprout Social does not)
- Lower estimated cost for 10 users: $499/mo vs $990/mo
- Higher Cost score (8/10 vs 2/10)
- Better fit for small business (9/10 vs 4/10)
Why choose Sprout Social
- Higher Analytics score (9/10 vs 6/10)
- Higher Scalability score (8/10 vs 7/10)
- Better fit for enterprise (8/10 vs 4/10)
- Better fit for agencies (7/10 vs 4/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Sprout Social
Pros
- G2 users mention ease of use more than 1,200 times, which points to an interface teams learn quickly.
- Reviewers often describe the reporting and analytics as best-in-class among social media tools.
- The Smart Inbox gathers messages and reviews from all networks into one queue for engagement and customer care.
- A 30-day free trial with no credit card lets teams test the platform fully before buying.
Cons
- Every seat is charged, so Standard costs $249 a seat on monthly billing and team costs rise quickly.
- Listening and Premium Analytics are paid add-ons with no published prices.
- Trustpilot reviews, around 2 out of 5, center on auto-renewal, contract lock-in and difficult cancellation.
- Competitor insights need Professional, and API access needs Advanced.
- Some lower-tier customers report slow support and account managers who changed without notice.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 6.7/10 for Sprout Social. The largest gap is in Cost: 8/10 for Brevo and 2/10 for Sprout Social.
Brevo costs less for 10 users: about $499/mo on its Professional plan, against about $990/mo on its Essentials plan for Sprout Social, billed monthly.
Brevo has a free plan; Sprout Social does not list one.
Brevo is the better fit for small business: we rate it 9/10 for them, against 4/10 for Sprout Social.
