Brevo vs Snov.io: Complete Comparison (2026)
An in-depth comparison of Brevo and Snov.io to help you choose the right tool for your business.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Snov.io
5.8/10
Sales outreach platform combining email finding, verification, multichannel cold email and LinkedIn sequences, warm-up, and a free built-in sales CRM for small teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.8/10 |
| Customization | 6/10 | 5/10 |
| Analytics | 6/10 | 4/10 |
| Integration | 7/10 | 7/10 |
| Support | 5/10 | 4/10 |
| Ease of Use | 8/10 | 7/10 |
| Security | 7/10 | 5/10 |
| Cost | 8/10 | 7/10 |
| Scalability | 7/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | $39/mo Starter |
| Estimated cost for 10 users | $499/mo Professional | Free Trial |
| Features | ||
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Brevo vs Snov.io cost by team size
Brevo and Snov.io cost the same at 1 user; Snov.io costs less from 5 to 10 users.
| Team size | Brevo | Snov.io |
|---|---|---|
| 1 user | FreeFree | FreeTrial |
| 5 users | $499/moProfessional | FreeTrial |
| 10 users | $499/moProfessional | FreeTrial |
| 25 users | Contact for pricing | FreeTrial |
| 50 users | Contact for pricing | FreeTrial |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Analytics score (6/10 vs 4/10)
- Higher Security score (7/10 vs 5/10)
- Better fit for small business (9/10 vs 7/10)
Why choose Snov.io
- Lower estimated cost for 10 users: Free vs $499/mo
- Better fit for agencies (7/10 vs 4/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Snov.io
Pros
- The sales CRM is free on every plan, including the trial, and offers multiple pipelines with up to 100 stages.
- Paid plans include unlimited team seats, senders, and campaigns, so cost scales with credits rather than headcount.
- Email finding, verification, warm-up, and sequences sit in one tool alongside the CRM.
- It connects to HubSpot, Pipedrive, Salesforce, Zoho, Zapier, and n8n, and offers an API with webhooks.
Cons
- CRM role-based access, data import, and in-depth analytics were still listed as coming soon.
- Reviewers describe support as scripted or bot-based, with no phone support.
- Reviewers report limited database coverage for niche industries and smaller regions.
- Annual plans are non-refundable and auto-renewal is on by default, according to a review.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our CRM criteria: 6.9/10 against 5.8/10 for Snov.io. The largest gap is in Analytics: 6/10 for Brevo and 4/10 for Snov.io.
Snov.io costs less for 10 users: free on its Trial plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both Brevo and Snov.io have a free plan.
Snov.io is the better fit for agencies: we rate it 7/10 for them, against 4/10 for Brevo.
