Brevo vs Salesforce Starter: Complete Comparison (2026)
An in-depth comparison of Brevo and Salesforce Starter to help you choose the right tool for your business.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Salesforce Starter
5.7/10
Salesforce Starter Suite is an entry-level CRM bundling sales, service and email marketing tools with Slack and AI for small businesses.
Feature-by-Feature Comparison
| Feature | | S Salesforce Starter |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.7/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 8/10 | 5/10 |
| Customization | 6/10 | 5/10 |
| Ease of Use | 8/10 | 5/10 |
| Integration | 7/10 | 6/10 |
| Scalability | 7/10 | 8/10 |
| Security | 7/10 | 8/10 |
| Support | 5/10 | 4/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $25/user/mo Starter Suite |
| Estimated cost for 10 users | $499/mo Professional | $250/mo Starter Suite |
| Features | ||
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Brevo vs Salesforce Starter cost by team size
Brevo costs less at 1 user; Salesforce Starter costs less from 5 to 10 users.
| Team size | Brevo | Salesforce Starter |
|---|---|---|
| 1 user | FreeFree | $25/moStarter Suite |
| 5 users | $499/moProfessional | $125/moStarter Suite |
| 10 users | $499/moProfessional | $250/moStarter Suite |
| 25 users | Contact for pricing | $625/moStarter Suite |
| 50 users | Contact for pricing | $1,250/moStarter Suite |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Salesforce Starter does not)
- Higher Cost score (8/10 vs 5/10)
- Higher Ease of Use score (8/10 vs 5/10)
- Better fit for marketing teams (7/10 vs 4/10)
- Better fit for freelancers (7/10 vs 4/10)
SWhy choose Salesforce Starter
- Lower estimated cost for 10 users: $250/mo vs $499/mo
- Higher Scalability score (8/10 vs 7/10)
- Higher Security score (8/10 vs 7/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
SSalesforce Starter
Pros
- At $25 per user per month with monthly billing, it is one of the cheapest ways to get onto the Salesforce platform.
- Sales, service and email marketing come in one product instead of separate clouds.
- Includes a free Slack workspace connected to the CRM, which helps team collaboration.
- Salesforce lists no maximum user count, and teams can upgrade to Pro and higher editions without migrating data.
- Reviewers praise its reporting and its unlimited contacts.
Cons
- Moving from Starter to Pro Suite quadruples the price to $100 per user per month and requires an annual contract.
- Reviewers report limited customization and automation compared with higher Salesforce tiers.
- Reviewers say it has a steeper learning curve than HubSpot or Pipedrive.
- Reviewers say support on the cheaper plans is weak, and Trustpilot complaints mention difficulty cancelling contracts.
- Salesforce states that transaction fees apply to Starter.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our CRM criteria: 6.9/10 against 5.7/10 for Salesforce Starter. The largest gap is in Cost: 8/10 for Brevo and 5/10 for Salesforce Starter.
Salesforce Starter costs less for 10 users: about $250/mo on its Starter Suite plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Brevo has a free plan; Salesforce Starter does not list one.
Brevo is the better fit for freelancers: we rate it 7/10 for them, against 4/10 for Salesforce Starter.
