Brevo vs Odoo CRM: Complete Comparison (2026)
An in-depth comparison of Brevo and Odoo CRM to help you choose the right tool for your business.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Odoo CRM
7.1/10
Odoo CRM is a pipeline and lead management app in the Odoo business suite, for small and mid-sized companies that want sales tied to quoting, invoicing and marketing.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 7.1/10 |
| Customization | 6/10 | 9/10 |
| Analytics | 6/10 | 6/10 |
| Integration | 7/10 | 8/10 |
| Support | 5/10 | 5/10 |
| Ease of Use | 8/10 | 5/10 |
| Security | 7/10 | 7/10 |
| Cost | 8/10 | 8/10 |
| Scalability | 7/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | €31/user/mo Standard |
| Estimated cost for 10 users | $499/mo Professional | Free One App Free |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Brevo vs Odoo CRM cost by team size
| Team size | Brevo | Odoo CRM |
|---|---|---|
| 1 user | FreeFree | FreeOne App Free |
| 5 users | $499/moProfessional | FreeOne App Free |
| 10 users | $499/moProfessional | FreeOne App Free |
| 25 users | Contact for pricing | FreeOne App Free |
| 50 users | Contact for pricing | FreeOne App Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Ease of Use score (8/10 vs 5/10)
Why choose Odoo CRM
- Higher Customization score (9/10 vs 6/10)
- Higher Integration score (8/10 vs 7/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Odoo CRM
Pros
- The free One App plan allows unlimited users on a single app such as CRM.
- Opportunities link natively to Odoo quotations, invoicing, inventory and marketing apps, so the data needs no syncing.
- The built-in Odoo Phone VoIP app places calls from CRM records and logs them automatically.
- Studio, the open-source code base and on-premise hosting allow deep customization.
- Cloud data is encrypted at rest with AES-256, and 14 backups are kept across three data centers.
Cons
- Reviewers say the interface overwhelms new users and that initial setup takes time.
- Studio, the API and multi-company require the more expensive Custom plan.
- Support quality and documentation draw mixed reviews, and some users call the docs outdated.
- Some users report performance issues with large datasets.
- SMS, lead generation and enrichment credits, and partner implementation are billed separately.
Not sold on either?
Frequently Asked Questions
Odoo CRM scores higher on our CRM criteria: 7.1/10 against 6.9/10 for Brevo. The largest gap is in Customization: 6/10 for Brevo and 9/10 for Odoo CRM.
Yes, both Brevo and Odoo CRM have a free plan.
Odoo CRM is the better fit for mid-market: we rate it 8/10 for them, against 6/10 for Brevo.
