Brevo vs Freshsales: Complete Comparison (2026)
An in-depth comparison of Brevo and Freshsales to help you choose the right tool for your business.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Freshsales
6.7/10
Freshworks' sales CRM, with Kanban pipelines, built-in chat, email and phone, and Freddy AI lead and deal scoring, aimed at small and mid-sized sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.7/10 |
| Customization | 6/10 | 6/10 |
| Analytics | 6/10 | 6/10 |
| Integration | 7/10 | 6/10 |
| Support | 5/10 | 5/10 |
| Ease of Use | 8/10 | 8/10 |
| Security | 7/10 | 7/10 |
| Cost | 8/10 | 8/10 |
| Scalability | 7/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $11/user/mo Growth |
| Estimated cost for 10 users | $499/mo Professional | $110/mo Growth |
| Features | ||
| Built-in Calling | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Brevo vs Freshsales cost by team size
Brevo costs less at 1 user; Freshsales costs less from 5 to 10 users.
| Team size | Brevo | Freshsales |
|---|---|---|
| 1 user | FreeFree | $11/moGrowth |
| 5 users | $499/moProfessional | $55/moGrowth |
| 10 users | $499/moProfessional | $110/moGrowth |
| 25 users | Contact for pricing | $275/moGrowth |
| 50 users | Contact for pricing | $550/moGrowth |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Freshsales does not)
- Higher Integration score (7/10 vs 6/10)
- Higher Scalability score (7/10 vs 6/10)
- Better fit for marketing teams (7/10 vs 4/10)
- Better fit for freelancers (7/10 vs 4/10)
Why choose Freshsales
- Lower estimated cost for 10 users: $110/mo vs $499/mo
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Freshsales
Pros
- Chat, email and phone are built in from the entry Growth plan, so small teams don't need a separate dialer or inbox tool.
- The annual per-user price of $9 on Growth and $39 on Pro is low next to most mainstream sales CRMs.
- Freddy AI contact scoring and deal insights on Pro help reps decide which leads and deals to work first.
- It links well with Freshdesk and Freshchat for companies already using Freshworks for support.
- The vendor publishes SOC 2 Type 2 and ISO certification materials.
Cons
- Sales sequences, custom reports, multiple pipelines and territory management all require Pro, which limits Growth.
- Sandbox, audit logs, field-level permissions and custom modules are Enterprise-only.
- Reviewers say reporting is shallow, especially email metrics, and customization is limited.
- Support quality is reported as uneven, and Trustpilot reviews of Freshworks cite billing, renewal and cancellation disputes.
- Phone credits, numbers and AI agent sessions cost extra beyond the seat price.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our CRM criteria: 6.9/10 against 6.7/10 for Freshsales. The largest gap is in Integration: 7/10 for Brevo and 6/10 for Freshsales.
Freshsales costs less for 10 users: about $110/mo on its Growth plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Brevo has a free plan; Freshsales does not list one.
Brevo is the better fit for freelancers: we rate it 7/10 for them, against 4/10 for Freshsales.
