Brevo Sales CRM vs Ortto: Complete Comparison (2026)
An in-depth comparison of Brevo Sales CRM and Ortto to help you choose the right tool for your business.
Last updated: November 2026
Brevo Sales CRM
6/10
Brevo's sales CRM for small B2B and service teams, covering deal pipelines, tasks, meeting booking and VoIP calling alongside Brevo's email and SMS marketing.
Ortto
6.7/10
Ortto is a marketing automation platform with a built-in customer data platform for journeys, email, SMS, push, analytics and support, aimed at growing B2B and B2C companies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6/10 | 6.7/10 |
| Analytics | 4/10 | 6/10 |
| Cost | 8/10 | 4/10 |
| Customization | 5/10 | 6/10 |
| Ease of Use | 6/10 | 8/10 |
| Integration | 7/10 | 8/10 |
| Scalability | 5/10 | 7/10 |
| Security | 6/10 | 8/10 |
| Support | 5/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $31/user/mo Sales Essentials | Contact for pricing |
| Estimated cost for 10 users | Free Sales Free | Contact for pricing |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Brevo Sales CRM vs Ortto cost by team size
| Team size | Brevo Sales CRM | Ortto |
|---|---|---|
| 1 user | FreeSales Free | Contact for pricing |
| 5 users | FreeSales Free | Contact for pricing |
| 10 users | FreeSales Free | Contact for pricing |
| 25 users | FreeSales Free | Contact for pricing |
| 50 users | FreeSales Free | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo Sales CRM
- Has a free plan (Ortto does not)
- Higher Cost score (8/10 vs 4/10)
- Better fit for freelancers (6/10 vs 2/10)
- Better fit for small business (8/10 vs 5/10)
Why choose Ortto
- Higher Analytics score (6/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for mid-market (8/10 vs 3/10)
- Better fit for enterprise (6/10 vs 3/10)
Pros & Cons
Brevo Sales CRM
Pros
- Basic deal tracking is free on every Brevo plan, with up to 50 open deals.
- Sales and marketing share one contact database, so emails, SMS and deals sit on the same contact record.
- Sales Advanced includes VoIP calling with per-user numbers, recordings and transcripts.
- Meeting booking with Google Meet and Zoom is included at no extra cost.
- Paid sales seats cost about 31 USD a month, well below most dedicated CRMs.
Cons
- Reviewers say the reporting offers only simple charts for deals won and revenue.
- The sales packages are billed on top of a marketing plan, and calling requires the Professional plan or higher.
- A community forum thread shows users asking Brevo to raise a limit of 10 sales users.
- Some reviewers find the interface confusing and say live chat support is missing.
Ortto
Pros
- A built-in customer data platform feeds journeys, so SaaS teams can trigger campaigns from product data without buying a separate CDP.
- One platform covers email, SMS, push, in-app messaging, forms and live chat.
- Strong security and compliance: SSO, audit logs, ISO 27001, SOC 2, HIPAA, and a choice of EU, US or Australian data hosting.
- G2 reviewers often praise responsive support and the efficiency of data integrations.
Cons
- Price rises quickly with contact count, and reviewers say smaller businesses struggle to justify it.
- Landing pages, transactional messaging and webhooks require the Professional plan or higher.
- Reviewers say custom dashboards and attribution reporting are less flexible than they need.
- SMS costs extra on top of the subscription, through phone number rental and credit blocks.
Not sold on either?
Frequently Asked Questions
Ortto scores higher on our CRM criteria: 6.7/10 against 6/10 for Brevo Sales CRM. The largest gap is in Cost: 8/10 for Brevo Sales CRM and 4/10 for Ortto.
Brevo Sales CRM has a free plan; Ortto does not list one.
Ortto is the better fit for mid-market: we rate it 8/10 for them, against 3/10 for Brevo Sales CRM.
