Brevo vs Brevo Sales CRM Comparison
Compare Brevo vs Brevo Sales CRM features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Brevo Sales CRM
6/10
Brevo's sales CRM for small B2B and service teams, covering deal pipelines, tasks, meeting booking and VoIP calling alongside Brevo's email and SMS marketing.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6/10 |
| Customization | 6/10 | 5/10 |
| Analytics | 6/10 | 4/10 |
| Integration | 7/10 | 7/10 |
| Support | 5/10 | 5/10 |
| Ease of Use | 8/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Cost | 8/10 | 8/10 |
| Scalability | 7/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | $31/user/mo Sales Essentials |
| Estimated cost for 10 users | $499/mo Professional | Free Sales Free |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Brevo vs Brevo Sales CRM cost by team size
Brevo and Brevo Sales CRM cost the same at 1 user; Brevo Sales CRM costs less from 5 to 10 users.
| Team size | Brevo | Brevo Sales CRM |
|---|---|---|
| 1 user | FreeFree | FreeSales Free |
| 5 users | $499/moProfessional | FreeSales Free |
| 10 users | $499/moProfessional | FreeSales Free |
| 25 users | Contact for pricing | FreeSales Free |
| 50 users | Contact for pricing | FreeSales Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Analytics score (6/10 vs 4/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for mid-market (6/10 vs 3/10)
Why choose Brevo Sales CRM
- Lower estimated cost for 10 users: Free vs $499/mo
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Brevo Sales CRM
Pros
- Basic deal tracking is free on every Brevo plan, with up to 50 open deals.
- Sales and marketing share one contact database, so emails, SMS and deals sit on the same contact record.
- Sales Advanced includes VoIP calling with per-user numbers, recordings and transcripts.
- Meeting booking with Google Meet and Zoom is included at no extra cost.
- Paid sales seats cost about 31 USD a month, well below most dedicated CRMs.
Cons
- Reviewers say the reporting offers only simple charts for deals won and revenue.
- The sales packages are billed on top of a marketing plan, and calling requires the Professional plan or higher.
- A community forum thread shows users asking Brevo to raise a limit of 10 sales users.
- Some reviewers find the interface confusing and say live chat support is missing.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our CRM criteria: 6.9/10 against 6/10 for Brevo Sales CRM. The largest gap is in Analytics: 6/10 for Brevo and 4/10 for Brevo Sales CRM.
Brevo Sales CRM costs less for 10 users: free on its Sales Free plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both Brevo and Brevo Sales CRM have a free plan.
Brevo is the better fit for mid-market: we rate it 6/10 for them, against 3/10 for Brevo Sales CRM.
