Brevo Sales CRM vs lemlist: Complete Comparison (2026)
An in-depth comparison of Brevo Sales CRM and lemlist to help you choose the right tool for your business.
Last updated: November 2026
Brevo Sales CRM
6/10
Brevo's sales CRM for small B2B and service teams, covering deal pipelines, tasks, meeting booking and VoIP calling alongside Brevo's email and SMS marketing.
lemlist
6.5/10
lemlist is a multichannel sales outreach platform that automates personalized cold email, LinkedIn, phone and SMS sequences for sales teams, agencies and startups.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6/10 | 6.5/10 |
| Analytics | 4/10 | 4/10 |
| Cost | 8/10 | 5/10 |
| Customization | 5/10 | 8/10 |
| Ease of Use | 6/10 | 7/10 |
| Integration | 7/10 | 8/10 |
| Scalability | 5/10 | 6/10 |
| Security | 6/10 | 5/10 |
| Support | 5/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $31/user/mo Sales Essentials | $69/mo Email |
| Estimated cost for 10 users | Free Sales Free | $69/mo Email |
| Features | ||
| Mobile Access | ||
| Built-in Calling | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Opportunity Management | Not listed | |
Brevo Sales CRM vs lemlist cost by team size
Brevo Sales CRM costs less at every team size we checked.
| Team size | Brevo Sales CRM | lemlist |
|---|---|---|
| 1 user | FreeSales Free | $69/moEmail |
| 5 users | FreeSales Free | $69/moEmail |
| 10 users | FreeSales Free | $69/moEmail |
| 25 users | FreeSales Free | $69/moEmail |
| 50 users | FreeSales Free | $69/moEmail |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo Sales CRM
- Has a free plan (lemlist does not)
- Lower estimated cost for 10 users: Free vs $69/mo
- Higher Cost score (8/10 vs 5/10)
- Higher Security score (6/10 vs 5/10)
- Better fit for marketing teams (8/10 vs 5/10)
Why choose lemlist
- Higher Customization score (8/10 vs 5/10)
- Higher Support score (7/10 vs 5/10)
- Better fit for sales teams (9/10 vs 6/10)
- Better fit for mid-market (6/10 vs 3/10)
Pros & Cons
Brevo Sales CRM
Pros
- Basic deal tracking is free on every Brevo plan, with up to 50 open deals.
- Sales and marketing share one contact database, so emails, SMS and deals sit on the same contact record.
- Sales Advanced includes VoIP calling with per-user numbers, recordings and transcripts.
- Meeting booking with Google Meet and Zoom is included at no extra cost.
- Paid sales seats cost about 31 USD a month, well below most dedicated CRMs.
Cons
- Reviewers say the reporting offers only simple charts for deals won and revenue.
- The sales packages are billed on top of a marketing plan, and calling requires the Professional plan or higher.
- A community forum thread shows users asking Brevo to raise a limit of 10 sales users.
- Some reviewers find the interface confusing and say live chat support is missing.
lemlist
Pros
- Image and video personalization are frequently praised in G2 reviews as stronger than in rival tools.
- A single sequence can run across email, LinkedIn, SMS, WhatsApp and calls.
- Two-way sync with HubSpot and Salesforce, plus connectors for Pipedrive, Attio, Close, Zoho, Zapier, Make and n8n.
- Warm-up, a 650M+ contact database and AI message agents come bundled into the plans.
- G2 rates it 4.6/5 from about 1,345 reviews, and reviewers often call support responsive.
Cons
- Costs climb with seats, extra senders, credits and add-ons, which is the second most common complaint in reviews.
- Reporting is described as basic, and there is no mobile app.
- Some users report a learning curve, a heavy interface and clunky contact handling across campaigns.
- Some Reddit and Trustpilot users report deliverability drops and billing or cancellation disputes.
- It is not a full CRM: there is no deal pipeline or support ticketing, so most teams still need a separate CRM.
Not sold on either?
Frequently Asked Questions
Lemlist scores higher on our CRM criteria: 6.5/10 against 6/10 for Brevo Sales CRM. The largest gap is in Cost: 8/10 for Brevo Sales CRM and 5/10 for lemlist.
Brevo Sales CRM costs less for 10 users: free on its Sales Free plan, against about $69/mo on its Email plan for lemlist, billed monthly.
Brevo Sales CRM has a free plan; lemlist does not list one.
Brevo Sales CRM is the better fit for marketing teams: we rate it 8/10 for them, against 5/10 for lemlist.
Brevo Sales CRM has Mobile Access, which lemlist lacks.
