Braze vs lemlist: Complete Comparison (2026)
An in-depth comparison of Braze and lemlist to help you choose the right tool for your business.
Last updated: November 2026
Braze
6.3/10
Braze is an enterprise customer engagement platform for consumer brands. It sends personalized, cross-channel messages across email, push, SMS, in-app and WhatsApp, driven by real-time user data.
lemlist
6.5/10
lemlist is a multichannel sales outreach platform that automates personalized cold email, LinkedIn, phone and SMS sequences for sales teams, agencies and startups.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.5/10 |
| Integration | 8/10 | 8/10 |
| Analytics | 6/10 | 4/10 |
| Customization | 8/10 | 8/10 |
| Ease of Use | 5/10 | 7/10 |
| Support | 6/10 | 7/10 |
| Cost | 2/10 | 5/10 |
| Scalability | 9/10 | 6/10 |
| Security | 8/10 | 5/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | $69/mo Email |
| Estimated cost for 10 users | Contact for pricing | $69/mo Email |
| Features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
Braze vs lemlist cost by team size
| Team size | Braze | lemlist |
|---|---|---|
| 1 user | Contact for pricing | $69/moEmail |
| 5 users | Contact for pricing | $69/moEmail |
| 10 users | Contact for pricing | $69/moEmail |
| 25 users | Contact for pricing | $69/moEmail |
| 50 users | Contact for pricing | $69/moEmail |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Braze
- Higher Scalability score (9/10 vs 6/10)
- Higher Security score (8/10 vs 5/10)
- Better fit for enterprise (9/10 vs 5/10)
- Better fit for marketing teams (8/10 vs 5/10)
Why choose lemlist
- Higher Cost score (5/10 vs 2/10)
- Higher Ease of Use score (7/10 vs 5/10)
- Better fit for small business (7/10 vs 2/10)
- Better fit for freelancers (6/10 vs 1/10)
Pros & Cons
Braze
Pros
- Covers an unusually wide range of channels in one platform, from email and SMS to push, in-app, content cards, WhatsApp, LINE and KakaoTalk.
- Canvas journeys support flexible multi-step, real-time personalized flows, which reviewers single out as a strength.
- Every edition includes AI tooling, SSO, 2FA and granular permissions.
- Built for scale, with MAU-based contracts used by large consumer brands, and holds a 4.5/5 rating on G2 from about 1,449 reviews.
Cons
- No public pricing, and third-party estimates typically run 60,000 to 200,000 USD or more a year.
- Credit-based charges for channels and AI make spend hard to forecast.
- Reviewers cite friction in the Canvas interface, such as no way to copy steps between canvases and limited editing after launch.
- Reporting is considered rigid, and many teams export data to BI tools.
- Steep learning curve, and custom integrations often depend on developers.
lemlist
Pros
- Image and video personalization are frequently praised in G2 reviews as stronger than in rival tools.
- A single sequence can run across email, LinkedIn, SMS, WhatsApp and calls.
- Two-way sync with HubSpot and Salesforce, plus connectors for Pipedrive, Attio, Close, Zoho, Zapier, Make and n8n.
- Warm-up, a 650M+ contact database and AI message agents come bundled into the plans.
- G2 rates it 4.6/5 from about 1,345 reviews, and reviewers often call support responsive.
Cons
- Costs climb with seats, extra senders, credits and add-ons, which is the second most common complaint in reviews.
- Reporting is described as basic, and there is no mobile app.
- Some users report a learning curve, a heavy interface and clunky contact handling across campaigns.
- Some Reddit and Trustpilot users report deliverability drops and billing or cancellation disputes.
- It is not a full CRM: there is no deal pipeline or support ticketing, so most teams still need a separate CRM.
Not sold on either?
Frequently Asked Questions
Lemlist scores higher on our AI Software criteria: 6.5/10 against 6.3/10 for Braze. The largest gap is in Cost: 2/10 for Braze and 5/10 for lemlist.
No, neither Braze nor lemlist lists a free plan.
Lemlist is the better fit for freelancers: we rate it 6/10 for them, against 1/10 for Braze.
