Asana vs Certinia Comparison
Compare Asana vs Certinia features, pricing, and more.
Last updated: November 2026
Asana
6.9/10
Work management platform for teams to plan projects, assign tasks, automate workflows, and track goals and portfolios, with AI agents on paid plans.
Certinia
6.3/10
Certinia is a professional services automation platform built natively on Salesforce that helps services firms run projects, resource scheduling, time tracking and services finances.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.3/10 |
| Cost | 4/10 | 2/10 |
| Ease of Use | 8/10 | 4/10 |
| Analytics | 7/10 | 8/10 |
| Customization | 7/10 | 8/10 |
| Scalability | 8/10 | 9/10 |
| Support | 6/10 | 6/10 |
| Integration | 8/10 | 8/10 |
| Security | 8/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $13/user/mo Starter | Contact for pricing |
| Estimated cost for 10 users | $135/mo Starter | Contact for pricing |
| Features | ||
| App integrations | ||
| Dashboards | ||
| Reporting | ||
| Scheduling | ||
| Task management | ||
| Time tracking | ||
| Workflow automation | ||
| Client collaboration | Not listed | |
| Collaboration tools | Not listed | |
| Gantt charts | Not listed | |
| Goals and OKRs | Not listed | |
| Kanban boards | Not listed | |
| Task lists | Not listed | |
| Timeline view | Not listed | |
Asana vs Certinia cost by team size
| Team size | Asana | Certinia |
|---|---|---|
| 1 user | FreePersonal | Contact for pricing |
| 5 users | $67/moStarter | Contact for pricing |
| 10 users | $135/moStarter | Contact for pricing |
| 25 users | $337/moStarter | Contact for pricing |
| 50 users | $675/moStarter | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Asana
- Has a free plan (Certinia does not)
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Cost score (4/10 vs 2/10)
- Better fit for freelancers (5/10 vs 1/10)
- Better fit for startups (6/10 vs 2/10)
Why choose Certinia
- Higher Analytics score (8/10 vs 7/10)
- Higher Customization score (8/10 vs 7/10)
- Better fit for consultancies (9/10 vs 7/10)
Pros & Cons
Asana
Pros
- Starter includes unlimited automations, forms, and timeline views, which covers most team project needs without upgrading to Advanced.
- Unlimited free guests on paid plans let teams bring in clients and contractors without buying extra seats.
- Advanced connects to Salesforce, Tableau, and Power BI, so project data can feed existing reporting tools.
- Enterprise+ offers data residency, SIEM integration, and audit logs for regulated organisations.
- Reviews are consistently high, with Capterra showing 4.5 from more than 13,000 reviews.
Cons
- The free Personal plan now allows only 2 users, so most teams have to pay from the start.
- Portfolios, goals, and time tracking are only on Advanced, which costs more than double the Starter price.
- Seats are sold in blocks of 5, 10, 25, or 50 as teams grow, and AWS Marketplace reviewers have criticized these rigid user blocks.
- AI usage beyond the included allowances is billed per request, which makes costs harder to predict.
- A critical Gartner review from 2026 cited high enterprise pricing and limited workflow customization.
Certinia
Pros
- Runs natively on Salesforce, so opportunities convert to projects on shared customer records without a separate integration.
- Combines resource scheduling, time and expense, and billing and revenue forecasting in one services-focused suite.
- Holds strong security assurance, with SOC 1 Type II, SOC 2 Type II and SOC 3 attestations plus HIPAA business associate support.
- Reviewers praise how it calculates project actuals automatically.
- Rated 4.3 out of 5 from about 711 reviews on G2.
Cons
- No public pricing, and reviewers describe the cost as premium.
- Reviewers report a steep learning curve and lengthy deployments.
- Requires Salesforce, which adds licensing and admin overhead.
- A TrustRadius reviewer criticized limited archiving of historical data.
Not sold on either?
Frequently Asked Questions
Asana scores higher on our Project Management criteria: 6.9/10 against 6.3/10 for Certinia. The largest gap is in Ease of Use: 8/10 for Asana and 4/10 for Certinia.
Asana has a free plan; Certinia does not list one.
Asana is the better fit for freelancers: we rate it 5/10 for them, against 1/10 for Certinia.
