Apptivo vs Pipeline CRM Comparison
Compare Apptivo vs Pipeline CRM features, pricing, and more.
Last updated: November 2026
Apptivo
6.3/10
Apptivo is a modular cloud CRM and business suite that combines sales, help desk, projects, invoicing and campaigns for small and mid-sized businesses.
Pipeline CRM
6.4/10
Pipeline CRM is a sales pipeline CRM for small and mid-sized sales teams, covering deal tracking, email sync, automations, field sales mapping and optional calling.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.4/10 |
| Customization | 8/10 | 7/10 |
| Analytics | 5/10 | 7/10 |
| Integration | 5/10 | 5/10 |
| Support | 8/10 | 8/10 |
| Ease of Use | 5/10 | 8/10 |
| Security | 6/10 | 5/10 |
| Cost | 8/10 | 6/10 |
| Scalability | 5/10 | 5/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $20/user/mo Lite | $29/user/mo Start |
| Estimated cost for 10 users | $200/mo Lite | $290/mo Start |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
Apptivo vs Pipeline CRM cost by team size
Apptivo costs less at every team size we checked.
| Team size | Apptivo | Pipeline CRM |
|---|---|---|
| 1 user | $20/moLite | $29/moStart |
| 5 users | $100/moLite | $145/moStart |
| 10 users | $200/moLite | $290/moStart |
| 25 users | $500/moLite | $725/moStart |
| 50 users | $1,000/moLite | $1,450/moStart |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apptivo
- Lower estimated cost for 10 users: $200/mo vs $290/mo
- Higher Cost score (8/10 vs 6/10)
- Higher Customization score (8/10 vs 7/10)
Why choose Pipeline CRM
- Higher Ease of Use score (8/10 vs 5/10)
- Higher Analytics score (7/10 vs 5/10)
- Better fit for sales teams (9/10 vs 7/10)
Pros & Cons
Apptivo
Pros
- Entry pricing of $15 per user per month on annual billing is low for a suite that also covers projects, invoicing and help desk.
- Support is the most praised area, with 94% positive mentions on Capterra and responsive help even on entry-level plans.
- Modular apps and up to 500 custom fields per app let teams tailor the system without switching tools.
- Built-in estimates, invoicing, expenses and accounting integrations with QuickBooks and Xero suit businesses that bill for services.
- Native apps for iOS, Android and Windows, with offline use reported.
Cons
- Reviewers describe the interface as dated and navigation as cumbersome.
- There is a learning curve, and complex customizations often need developer help.
- Users report glitches and slowdowns, especially with large datasets.
- Email integration and email marketing are reported to be limited and clunky.
- There is no free-forever plan, and marketing email volume is capped per user.
Pipeline CRM
Pros
- Reviewers consistently say non-technical reps and new hires can learn it quickly.
- Customer support is US-based, with live chat on every tier, and reviewers often call it responsive.
- Grow bundles drip campaigns, eSign and project management, which other CRMs often sell separately.
- Map views and route planning help field sales reps.
- Calling is pay-as-you-go at 2.5 to 3 cents per minute, with no per-user phone fee.
- The 14-day trial includes the full Grow feature set and needs no credit card.
Cons
- The integration catalog and user community are smaller than those of larger CRMs.
- Start is tightly capped at 1 pipeline, 250 active deals, 1 automation and 5 exports per user.
- Email templates, bulk email and drip campaigns are only available from the Grow plan, at $49 to $59 per user.
- Some reviewers say it lacks advanced features and that navigation can feel clunky.
- Integrations beyond the native ones may need the paid Pipeline Connect add-on.
Not sold on either?
Frequently Asked Questions
Pipeline CRM scores higher on our CRM criteria: 6.4/10 against 6.3/10 for Apptivo. The largest gap is in Ease of Use: 5/10 for Apptivo and 8/10 for Pipeline CRM.
Apptivo costs less for 10 users: about $200/mo on its Lite plan, against about $290/mo on its Start plan for Pipeline CRM, billed monthly.
No, neither Apptivo nor Pipeline CRM lists a free plan.
Pipeline CRM is the better fit for sales teams: we rate it 9/10 for them, against 7/10 for Apptivo.
