Apollo vs Snov.io: Complete Comparison (2026)
An in-depth comparison of Apollo and Snov.io to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Snov.io
5.8/10
Sales outreach platform combining email finding, verification, multichannel cold email and LinkedIn sequences, warm-up, and a free built-in sales CRM for small teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 5.8/10 |
| Customization | 6/10 | 5/10 |
| Analytics | 6/10 | 4/10 |
| Integration | 7/10 | 7/10 |
| Support | 4/10 | 4/10 |
| Ease of Use | 8/10 | 7/10 |
| Security | 6/10 | 5/10 |
| Cost | 7/10 | 7/10 |
| Scalability | 6/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $49/user/mo Basic | $39/mo Starter |
| Estimated cost for 10 users | Free Free | Free Trial |
| Features | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Marketing Automation | Not listed | |
Apollo vs Snov.io cost by team size
Apollo and Snov.io cost the same at every team size we checked.
| Team size | Apollo | Snov.io |
|---|---|---|
| 1 user | FreeFree | FreeTrial |
| 5 users | FreeFree | FreeTrial |
| 10 users | FreeFree | FreeTrial |
| 25 users | FreeFree | FreeTrial |
| 50 users | FreeFree | FreeTrial |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Higher Analytics score (6/10 vs 4/10)
- Higher Customization score (6/10 vs 5/10)
- Better fit for enterprise (5/10 vs 3/10)
Why choose Snov.io
- Better fit for marketing teams (6/10 vs 4/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Snov.io
Pros
- The sales CRM is free on every plan, including the trial, and offers multiple pipelines with up to 100 stages.
- Paid plans include unlimited team seats, senders, and campaigns, so cost scales with credits rather than headcount.
- Email finding, verification, warm-up, and sequences sit in one tool alongside the CRM.
- It connects to HubSpot, Pipedrive, Salesforce, Zoho, Zapier, and n8n, and offers an API with webhooks.
Cons
- CRM role-based access, data import, and in-depth analytics were still listed as coming soon.
- Reviewers describe support as scripted or bot-based, with no phone support.
- Reviewers report limited database coverage for niche industries and smaller regions.
- Annual plans are non-refundable and auto-renewal is on by default, according to a review.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our CRM criteria: 6.5/10 against 5.8/10 for Snov.io. The largest gap is in Analytics: 6/10 for Apollo and 4/10 for Snov.io.
Both are free for 10 users.
Yes, both Apollo and Snov.io have a free plan.
Apollo is the better fit for enterprise: we rate it 5/10 for them, against 3/10 for Snov.io.
