Apollo vs SendPulse: Complete Comparison (2026)
An in-depth comparison of Apollo and SendPulse to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
SendPulse
6.1/10
SendPulse is a multichannel marketing platform for small and mid-sized businesses, covering email, SMS, web push, chatbots, landing pages, CRM, and course building.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.1/10 |
| Customization | 6/10 | 6/10 |
| Analytics | 6/10 | 5/10 |
| Integration | 7/10 | 6/10 |
| Support | 4/10 | 5/10 |
| Ease of Use | 8/10 | 6/10 |
| Security | 6/10 | 5/10 |
| Cost | 7/10 | 8/10 |
| Scalability | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $49/user/mo Basic | Contact for pricing |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Apollo vs SendPulse cost by team size
Apollo and SendPulse cost the same at 1 user.
| Team size | Apollo | SendPulse |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | Contact for pricing |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Higher Ease of Use score (8/10 vs 6/10)
- Higher Analytics score (6/10 vs 5/10)
- Better fit for sales teams (9/10 vs 5/10)
Why choose SendPulse
- Higher Support score (5/10 vs 4/10)
- Higher Cost score (8/10 vs 7/10)
- Better fit for marketing teams (7/10 vs 4/10)
- Better fit for freelancers (7/10 vs 5/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
SendPulse
Pros
- The free plan includes 15,000 emails a month, a drag-and-drop builder, and basic automation.
- Email, SMS, web push, chatbots across WhatsApp, Telegram, Instagram, and TikTok, plus a CRM, all run from one account.
- Paid email plans start around $9.60 a month on annual billing, and reviewers often say it beats rivals on price.
- Reviewers say the automation builder makes behavior-based customer journeys straightforward to set up.
- Connects to Shopify, WooCommerce, Pipedrive, Zapier, and Make, and offers an API and an MCP server.
Cons
- The free plan has no A/B testing, dynamic segmentation, or team members.
- Reviewers report slow loading, occasional bugs, and an interface that feels cluttered at first.
- Users describe the analytics as basic compared with Brevo.
- Some users say support is slow or hard to reach.
- SMS, chatbots, and transactional email are billed separately, which makes the total cost harder to estimate.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our CRM criteria: 6.5/10 against 6.1/10 for SendPulse. The largest gap is in Ease of Use: 8/10 for Apollo and 6/10 for SendPulse.
Yes, both Apollo and SendPulse have a free plan.
Apollo is the better fit for sales teams: we rate it 9/10 for them, against 5/10 for SendPulse.
