Brevo vs SendPulse Comparison
Compare Brevo vs SendPulse features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
SendPulse
6.1/10
SendPulse is a multichannel marketing platform for small and mid-sized businesses, covering email, SMS, web push, chatbots, landing pages, CRM, and course building.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.1/10 |
| Customization | 6/10 | 6/10 |
| Analytics | 6/10 | 5/10 |
| Integration | 7/10 | 6/10 |
| Support | 5/10 | 5/10 |
| Ease of Use | 8/10 | 6/10 |
| Security | 7/10 | 5/10 |
| Cost | 8/10 | 8/10 |
| Scalability | 7/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | Contact for pricing |
| Estimated cost for 10 users | $499/mo Professional | Contact for pricing |
| Features | ||
| Landing Pages | ||
| SMS Marketing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| A/B Testing | ||
Brevo vs SendPulse cost by team size
Brevo and SendPulse cost the same at 1 user.
| Team size | Brevo | SendPulse |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $499/moProfessional | Contact for pricing |
| 10 users | $499/moProfessional | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Ease of Use score (8/10 vs 6/10)
- Higher Security score (7/10 vs 5/10)
Why choose SendPulse
- Better fit for agencies (6/10 vs 4/10)
- Better fit for e-commerce (8/10 vs 6/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
SendPulse
Pros
- The free plan includes 15,000 emails a month, a drag-and-drop builder, and basic automation.
- Email, SMS, web push, chatbots across WhatsApp, Telegram, Instagram, and TikTok, plus a CRM, all run from one account.
- Paid email plans start around $9.60 a month on annual billing, and reviewers often say it beats rivals on price.
- Reviewers say the automation builder makes behavior-based customer journeys straightforward to set up.
- Connects to Shopify, WooCommerce, Pipedrive, Zapier, and Make, and offers an API and an MCP server.
Cons
- The free plan has no A/B testing, dynamic segmentation, or team members.
- Reviewers report slow loading, occasional bugs, and an interface that feels cluttered at first.
- Users describe the analytics as basic compared with Brevo.
- Some users say support is slow or hard to reach.
- SMS, chatbots, and transactional email are billed separately, which makes the total cost harder to estimate.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our CRM criteria: 6.9/10 against 6.1/10 for SendPulse. The largest gap is in Ease of Use: 8/10 for Brevo and 6/10 for SendPulse.
Yes, both Brevo and SendPulse have a free plan.
SendPulse is the better fit for agencies: we rate it 6/10 for them, against 4/10 for Brevo.
