Apollo vs Salesloft: Complete Comparison (2026)
An in-depth comparison of Apollo and Salesloft to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Salesloft
6.5/10
Salesloft is a revenue orchestration and sales engagement platform that runs on top of Salesforce or HubSpot. It covers cadences, call recording, deal tracking and forecasting for B2B sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.5/10 |
| Integration | 7/10 | 7/10 |
| Analytics | 6/10 | 8/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 8/10 | 8/10 |
| Support | 4/10 | 5/10 |
| Cost | 7/10 | 3/10 |
| Scalability | 6/10 | 8/10 |
| Security | 6/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | Contact for pricing |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
Apollo vs Salesloft cost by team size
| Team size | Apollo | Salesloft |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | FreeFree | Contact for pricing |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (Salesloft does not)
- Higher Cost score (7/10 vs 3/10)
- Better fit for small business (8/10 vs 3/10)
- Better fit for startups (8/10 vs 3/10)
Why choose Salesloft
- Higher Analytics score (8/10 vs 6/10)
- Higher Scalability score (8/10 vs 6/10)
- Better fit for enterprise (8/10 vs 5/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Salesloft
Pros
- G2 reviewers score its interface well for ease of use (8.8) and ease of setup (8.5), ahead of Outreach on both.
- The Rhythm AI engine turns intent and engagement signals into a single prioritized daily task list for reps.
- Built-in call recording and conversation intelligence can remove the need for a separate tool such as Gong.
- Reviewers describe its Salesforce integration as deep and mature.
- Since the Clari merger, it can combine engagement with Clari Forecast and pipeline inspection in one platform.
- It holds SOC 2 Type 2, ISO 27001 and ISO 27701 certifications.
Cons
- Salesloft publishes no prices, and third-party estimates suggest high per-seat costs on annual contracts with 5 to 8 percent escalators.
- The dialer is click-to-call only with no power dialer, and it is often an extra-cost add-on.
- Users report duplicate records, broken reports and sync delays with the HubSpot integration.
- Reviewers describe slower support and reduced account management after the acquisitions.
- It is not a standalone CRM, so a separate Salesforce or HubSpot license is still required.
- The 2025 Drift OAuth breach and the sunset of Drift have raised concerns about vendor stability.
Not sold on either?
Frequently Asked Questions
Apollo and Salesloft both score 6.5/10 on our AI Software criteria. The largest gap is in Cost: 7/10 for Apollo and 3/10 for Salesloft.
Apollo has a free plan; Salesloft does not list one.
Apollo is the better fit for small business: we rate it 8/10 for them, against 3/10 for Salesloft.
