Apollo vs Outplay: Complete Comparison (2026)
An in-depth comparison of Apollo and Outplay to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Outplay
6.8/10
Outplay is a multichannel sales engagement platform. Outbound sales teams use it to run email, phone, SMS, and LinkedIn sequences that sync with their CRM.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.8/10 |
| Integration | 7/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Support | 4/10 | 8/10 |
| Cost | 7/10 | 7/10 |
| Scalability | 6/10 | 6/10 |
| Security | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $49/user/mo Basic | $89/user/mo Growth |
| Estimated cost for 10 users | Free Free | $1,390/mo Enterprise |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | Not listed | |
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | Not listed | |
Apollo vs Outplay cost by team size
Apollo and Outplay cost the same at 1 user; Apollo costs less from 5 users.
| Team size | Apollo | Outplay |
|---|---|---|
| 1 user | FreeFree | FreeFree Forever |
| 5 users | FreeFree | $695/moEnterprise |
| 10 users | FreeFree | $1,390/moEnterprise |
| 25 users | FreeFree | $3,475/moEnterprise |
| 50 users | FreeFree | $6,950/moEnterprise |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Lower estimated cost for 10 users: Free vs $1,390/mo
Why choose Outplay
- Higher Support score (8/10 vs 4/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Outplay
Pros
- Sequences can mix email, phone, SMS, WhatsApp, video, chat, and LinkedIn steps in one flow.
- Published per-user prices are well below those of enterprise rivals such as Outreach, and there is a free plan.
- Reviewers on G2 and Capterra often praise its responsive customer support. G2 shows an average of 4.5 from 269 reviews.
- A 7-day Growth trial needs no credit card, and the account drops to the free plan afterwards without losing data.
- Reviewers say the interface is intuitive, especially for reps who have used other sales tools.
Cons
- It is not a full CRM. It has no native deal pipeline or ticketing and relies on an external CRM.
- Some users report occasional glitches and lag in displaying responses.
- Some users find reporting and native prospecting data limited.
- The power dialer and team permissions are only on the $139 Enterprise tier.
- Add-on prices and monthly billing rates are not published.
Not sold on either?
Frequently Asked Questions
Outplay scores higher on our AI Software criteria: 6.8/10 against 6.5/10 for Apollo. The largest gap is in Support: 4/10 for Apollo and 8/10 for Outplay.
Apollo costs less for 10 users: free on its Free plan, against about $1,390/mo on its Enterprise plan for Outplay, billed monthly.
Yes, both Apollo and Outplay have a free plan.
