Apollo vs Encharge: Complete Comparison (2026)
An in-depth comparison of Apollo and Encharge to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Encharge
6/10
Behavior-based email marketing automation platform for SaaS and B2B companies, with visual flows, lead scoring, segmentation and CRM sync.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6/10 |
| Analytics | 6/10 | 5/10 |
| Cost | 7/10 | 5/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 7/10 | 6/10 |
| Scalability | 6/10 | 5/10 |
| Security | 6/10 | 5/10 |
| Support | 4/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | $99/mo Growth |
| Estimated cost for 10 users | Free Free | $99/mo Growth |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Reporting & Analytics | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Marketing Automation | Not listed | |
| Opportunity Management | Not listed | |
| Sales Automation | Not listed | |
Apollo vs Encharge cost by team size
Apollo costs less at every team size we checked.
| Team size | Apollo | Encharge |
|---|---|---|
| 1 user | FreeFree | $99/moGrowth |
| 5 users | FreeFree | $99/moGrowth |
| 10 users | FreeFree | $99/moGrowth |
| 25 users | FreeFree | $99/moGrowth |
| 50 users | FreeFree | $99/moGrowth |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (Encharge does not)
- Lower estimated cost for 10 users: Free vs $99/mo
- Higher Cost score (7/10 vs 5/10)
- Higher Analytics score (6/10 vs 5/10)
- Better fit for sales teams (9/10 vs 3/10)
Why choose Encharge
- Higher Support score (7/10 vs 4/10)
- Better fit for marketing teams (8/10 vs 4/10)
- Better fit for saas companies (10/10 vs 7/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Encharge
Pros
- Reviewers repeatedly praise the visual flow builder as easy for non-technical marketers to use for event-triggered campaigns.
- Segmentation and lead scoring based on product usage suit SaaS onboarding and lifecycle email.
- Native Stripe and Chargebee integrations on the entry plan help with billing-driven campaigns.
- Reviewers on Capterra and other sites describe support as responsive, and Growth includes live chat.
Cons
- There are no native forms, landing pages, SMS or push, so those need other tools (SMS runs through your own Twilio account).
- HubSpot, Salesforce, Shopify and transactional email are available only on Premium.
- Reviewers say its reporting is limited compared with some competitors.
- There is no free plan, and 2026 sources list higher prices than older review listings.
- The REST API cannot create flows or broadcasts.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our CRM criteria: 6.5/10 against 6/10 for Encharge. The largest gap is in Support: 4/10 for Apollo and 7/10 for Encharge.
Apollo costs less for 10 users: free on its Free plan, against about $99/mo on its Growth plan for Encharge, billed monthly.
Apollo has a free plan; Encharge does not list one.
Apollo is the better fit for sales teams: we rate it 9/10 for them, against 3/10 for Encharge.
