ActiveCampaign vs Encharge Comparison
Compare ActiveCampaign vs Encharge features, pricing, and more.
Last updated: November 2026
ActiveCampaign
6.5/10
Marketing automation platform with email, SMS and WhatsApp campaigns plus optional deal-pipeline CRM add-ons, aimed at small and mid-sized businesses.
Encharge
6/10
Behavior-based email marketing automation platform for SaaS and B2B companies, with visual flows, lead scoring, segmentation and CRM sync.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6/10 |
| Ease of Use | 6/10 | 8/10 |
| Customization | 7/10 | 6/10 |
| Integration | 8/10 | 6/10 |
| Scalability | 7/10 | 5/10 |
| Analytics | 6/10 | 5/10 |
| Security | 7/10 | 5/10 |
| Support | 6/10 | 7/10 |
| Cost | 5/10 | 5/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | $99/mo Growth |
| Estimated cost for 10 users | Contact for pricing | $99/mo Growth |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Reporting & Analytics | ||
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Sales Automation | Not listed | |
ActiveCampaign vs Encharge cost by team size
| Team size | ActiveCampaign | Encharge |
|---|---|---|
| 1 user | Contact for pricing | $99/moGrowth |
| 5 users | Contact for pricing | $99/moGrowth |
| 10 users | Contact for pricing | $99/moGrowth |
| 25 users | Contact for pricing | $99/moGrowth |
| 50 users | Contact for pricing | $99/moGrowth |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose ActiveCampaign
- Higher Integration score (8/10 vs 6/10)
- Higher Scalability score (7/10 vs 5/10)
- Better fit for e-commerce (7/10 vs 4/10)
- Better fit for sales teams (5/10 vs 3/10)
Why choose Encharge
- Higher Ease of Use score (8/10 vs 6/10)
- Higher Support score (7/10 vs 6/10)
- Better fit for startups (8/10 vs 6/10)
Pros & Cons
ActiveCampaign
Pros
- Every plan, including Starter, has multi-step automation and AI campaign builders, so small teams can run nurture sequences cheaply.
- Pro adds predictive sending, conditional content and attribution tracking at a list price of about 79 USD a month for 1,000 contacts on annual billing.
- Enterprise covers compliance-heavy buyers with SSO, HIPAA support, custom objects and a Salesforce integration.
- Review sites rate it highly, at about 4.4 on G2 from around 14,700 reviews and 4.6 on Capterra.
- iOS and Android apps let users create and manage deals, assign tasks and log calls on the go.
Cons
- Pricing is tied to contact count and rises sharply as lists grow, and there is no permanent free plan.
- Deal pipelines and inbox sales email cost extra through CRM add-ons, which adds a lot to the total cost for sales teams.
- Starter allows only 5 actions per automation and 1 user, and it has no landing pages.
- Reviewers often mention a steep learning curve and slow support on lower tiers.
- Reporting customisation is limited, and deals cannot be exported without the API.
Encharge
Pros
- Reviewers repeatedly praise the visual flow builder as easy for non-technical marketers to use for event-triggered campaigns.
- Segmentation and lead scoring based on product usage suit SaaS onboarding and lifecycle email.
- Native Stripe and Chargebee integrations on the entry plan help with billing-driven campaigns.
- Reviewers on Capterra and other sites describe support as responsive, and Growth includes live chat.
Cons
- There are no native forms, landing pages, SMS or push, so those need other tools (SMS runs through your own Twilio account).
- HubSpot, Salesforce, Shopify and transactional email are available only on Premium.
- Reviewers say its reporting is limited compared with some competitors.
- There is no free plan, and 2026 sources list higher prices than older review listings.
- The REST API cannot create flows or broadcasts.
Not sold on either?
Frequently Asked Questions
ActiveCampaign scores higher on our CRM criteria: 6.5/10 against 6/10 for Encharge. The largest gap is in Ease of Use: 6/10 for ActiveCampaign and 8/10 for Encharge.
No, neither ActiveCampaign nor Encharge lists a free plan.
ActiveCampaign is the better fit for e-commerce: we rate it 7/10 for them, against 4/10 for Encharge.
