Apollo vs Default: Complete Comparison (2026)
An in-depth comparison of Apollo and Default to help you choose the right tool for your business.
Last updated: November 2026
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Default
6.3/10
Default is a go-to-market platform that combines AI-built workflows, data enrichment, inbound lead routing and meeting scheduling for B2B revenue teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.3/10 |
| Integration | 7/10 | 8/10 |
| Analytics | 6/10 | 5/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 8/10 | 6/10 |
| Support | 4/10 | 7/10 |
| Cost | 7/10 | 3/10 |
| Scalability | 6/10 | 7/10 |
| Security | 6/10 | 7/10 |
| Output Quality | Not listed | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $49/user/mo Basic | Contact for pricing |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| AI Agents | Not listed | |
| API Access | Not listed | |
| Enterprise Controls | Not listed | |
| Workflow Automation | Not listed | |
| More features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
Apollo vs Default cost by team size
| Team size | Apollo | Default |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | FreeFree | Contact for pricing |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apollo
- Has a free plan (Default does not)
- Higher Cost score (7/10 vs 3/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for small business (8/10 vs 3/10)
- Better fit for freelancers (5/10 vs 1/10)
Why choose Default
- Higher Support score (7/10 vs 4/10)
- Higher Integration score (8/10 vs 7/10)
- Better fit for marketing teams (7/10 vs 4/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Default
Pros
- Combines forms, enrichment, routing and scheduling, which reviewers say would otherwise take several separate tools.
- Publishes its prices, unlike several routing competitors.
- Logs every workflow run, so RevOps can audit why each routing decision was made.
- Exposes an MCP server so external AI agents can trigger workflows and enrichment jobs.
- Broad integrations, including Salesforce, HubSpot, Snowflake, BigQuery and Gong.
- Included credits and workflow runs roll over month to month through the annual term.
Cons
- A 12,000 USD yearly platform fee before seats makes it expensive for small teams.
- Reviewers say complex routing rules have a learning curve and take effort to maintain.
- Some users find the logs hard to use when working out why a lead was misrouted.
- Credit-based enrichment and de-anonymization at 3 credits per visitor can add up on high-traffic sites.
- Built inbound-first, so outbound prospecting relies mainly on first-party signals.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our AI Software criteria: 6.5/10 against 6.3/10 for Default. The largest gap is in Cost: 7/10 for Apollo and 3/10 for Default.
Apollo has a free plan; Default does not list one.
Apollo is the better fit for small business: we rate it 8/10 for them, against 3/10 for Default.
