Amazon SES vs Exolyt (2026): Pricing, Features & Verdict
Amazon SES is our pick, scoring 6.8/10 against 5.7/10 for Exolyt on our Marketing criteria. Its biggest advantage: higher Cost score (10/10 vs 4/10). Only Exolyt has a free plan.
Last updated: November 2026
Amazon SES
6.8/10
Amazon Simple Email Service is AWS's pay-as-you-go cloud email API and SMTP service for sending transactional and bulk marketing email at high volume.
Exolyt
5.7/10
Exolyt is a TikTok analytics and social listening platform that brands, agencies and researchers use to track accounts, hashtags, sounds, influencers and sentiment.
Feature-by-Feature Comparison
| Feature | A Amazon SES | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 5.7/10 |
| Scalability | 10/10 | 6/10 |
| Ease of Use | 3/10 | 7/10 |
| Customization | 7/10 | 5/10 |
| Security | 8/10 | 7/10 |
| Support | 4/10 | 7/10 |
| Cost | 10/10 | 4/10 |
| Integration | 7/10 | 4/10 |
| Analytics | 5/10 | 8/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $105/mo Pro | SEK 2,800/mo Essentials |
| Estimated cost for 10 users | $105/mo Pro | Free Basic |
| Features | ||
| Email Marketing | ||
| Competitor Analysis | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
Amazon SES vs Exolyt cost by team size
| Team size | Amazon SES | Exolyt |
|---|---|---|
| 1 user | $105/moPro | FreeBasic |
| 5 users | $105/moPro | FreeBasic |
| 10 users | $105/moPro | FreeBasic |
| 25 users | $105/moPro | Contact for pricing |
| 50 users | $105/moPro | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Amazon SES and Exolyt suit
Exolyt fits marketing teams better than Amazon SES.
| Audience | Amazon SES | Exolyt |
|---|---|---|
| Marketing Teams | 3/10Reviewers note it lacks marketing automation, advanced analytics and a user-friendly interface for non-developers. | 7/10It supports competitor benchmarking, influencer marketing and market research on TikTok. |
| Small Business | 4/10It is cheap, but the technical setup and limited hands-on support make it hard to use without a developer. | 4/10Paid plans start at about SEK 2,300 per month, which is high for small budgets. |
| Agencies | Not rated | 8/10Exolyt names agencies as a core user, and campaign tracking across up to 300 accounts suits teams managing several clients. |
| Content Creators | Not rated | 5/10The free plan helps creators, but paid tiers are priced for businesses. |
| Developers | 9/10It is an API and SMTP service built for engineering teams, and it connects natively with SNS, S3, Lambda and KMS. | Not rated |
| E-commerce | 6/10Cheap high-volume transactional and bulk sending suits order notifications, but stores need developer setup to use it. | Not rated |
| Enterprise | 8/10Tiered volume pricing past 100M emails, dedicated IPs, BYOIP and an Enterprise plan suit large senders. | Not rated |
| Freelancers | 3/10Setup effort, the sandbox approval step and the need to configure SNS make it a poor fit for non-technical solo users. | Not rated |
| Mid-Market | 6/10It is cost-effective at scale for companies with engineering resources on AWS. | Not rated |
| SaaS Companies | 8/10The vendor positions it for SaaS companies sending high volumes of transactional email at a low cost per message. | Not rated |
| Social Media Teams | Not rated | 8/10It gives TikTok-focused social teams deep account, hashtag, sound and sentiment analytics. |
| Startups | 7/10Very low per-email cost and AWS credits help, but production access approval and DIY setup take developer time. | Not rated |
Which One Should You Choose?
AWhy choose Amazon SES
- Higher Cost score (10/10 vs 4/10)
- Higher Scalability score (10/10 vs 6/10)
- Includes Email Marketing, which Exolyt lacks
Why choose Exolyt
- Has a free plan (Amazon SES does not)
- Higher Ease of Use score (7/10 vs 3/10)
- Higher Support score (7/10 vs 4/10)
- Better fit for marketing teams (7/10 vs 3/10)
Pros & Cons
AAmazon SES
Pros
- The a la carte rate of 0.10 USD per 1,000 emails is one of the lowest in the category, and several comparison articles call SES the cheapest option by volume.
- Tiered rates continue past 100M emails per month, so very high-volume senders can grow without changing providers.
- It supports SPF, DKIM and DMARC authentication, TLS 1.2 and above, and KMS encryption for mail stored in S3.
- Optional dedicated IPs, BYOIP and Virtual Deliverability Manager give large senders control over their sending reputation.
Cons
- New accounts start in a sandbox and must request production access, and users on re:Post and Reddit complain about denials.
- There is no visual campaign builder, marketing automation or landing pages, so marketers need a separate tool on top of SES.
- Reviewers on Capterra and G2 report a learning curve and setup effort, including configuring SNS to handle bounces and complaints.
- Hands-on support requires a paid AWS support plan, and add-ons such as VDM and dedicated IPs raise the total cost.
Exolyt
Pros
- Analyzes TikTok in depth across accounts, hashtags, sounds and influencer campaigns, with sentiment analysis of comments.
- Every plan includes 10 team members at no extra cost, rather than charging per seat.
- A free tier and a trial without a credit card let buyers test the product before paying.
- Monthly plans have no minimum term and can be cancelled at any time.
- The vendor cites ISO certification, independently audited encrypted storage and a public trust center.
Cons
- It covers TikTok only, so cross-platform reporting needs another tool.
- It has no post scheduling or publishing features.
- Advanced features cost thousands of SEK per month, which a G2 reviewer described as enterprise-level pricing.
- Metrics depend on TikTok's data access, which can change over time.
- There are few independent user reviews, and the G2 rating rests on only about six reviews.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Amazon SES scores higher on our Marketing criteria: 6.8/10 against 5.7/10 for Exolyt. The largest gap is in Cost: 10/10 for Amazon SES and 4/10 for Exolyt.
Exolyt has a free plan; Amazon SES does not list one.
Exolyt is the better fit for marketing teams: we rate it 7/10 for them, against 3/10 for Amazon SES.
Amazon SES has Email Marketing, which Exolyt lacks.
