Agentforce vs Apollo: Complete Comparison (2026)
An in-depth comparison of Agentforce and Apollo to help you choose the right tool for your business.
Last updated: November 2026
Agentforce
6.7/10
Salesforce's platform for building and running autonomous AI agents for service, sales and employee tasks, using CRM data, Flows and the Einstein Trust Layer.
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Feature-by-Feature Comparison
| Feature | A Agentforce | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.7/10 | 6.5/10 |
| Analytics | 7/10 | 6/10 |
| Cost | 3/10 | 7/10 |
| Customization | 9/10 | 6/10 |
| Ease of Use | 4/10 | 8/10 |
| Integration | 8/10 | 7/10 |
| Output Quality | 7/10 | Not listed |
| Scalability | 9/10 | 6/10 |
| Security | 9/10 | 6/10 |
| Support | 7/10 | 4/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $5/user/mo Agentforce User License | $49/user/mo Basic |
| Estimated cost for 10 users | Free Salesforce Foundations | Free Free |
| Features | ||
| AI Agents | Not listed | |
| API Access | Not listed | |
| Chatbots | Not listed | |
| Enterprise Controls | Not listed | |
| Knowledge Base Search | Not listed | |
| Text Generation | Not listed | |
| Voice and Audio | Not listed | |
| Workflow Automation | Not listed | |
| More features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
Agentforce vs Apollo cost by team size
Agentforce and Apollo cost the same at every team size we checked.
| Team size | Agentforce | Apollo |
|---|---|---|
| 1 user | FreeSalesforce Foundations | FreeFree |
| 5 users | FreeSalesforce Foundations | FreeFree |
| 10 users | FreeSalesforce Foundations | FreeFree |
| 25 users | FreeSalesforce Foundations | FreeFree |
| 50 users | FreeSalesforce Foundations | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
AWhy choose Agentforce
- Higher Customization score (9/10 vs 6/10)
- Higher Scalability score (9/10 vs 6/10)
- Better fit for customer support teams (8/10 vs 2/10)
- Better fit for enterprise (9/10 vs 5/10)
Why choose Apollo
- Higher Cost score (7/10 vs 3/10)
- Higher Ease of Use score (8/10 vs 4/10)
- Better fit for startups (8/10 vs 2/10)
- Better fit for small business (8/10 vs 3/10)
Pros & Cons
AAgentforce
Pros
- Agents act through existing Salesforce Flows, Apex and APIs, and they follow sharing rules and field-level security.
- Agent Script lets teams hard-code business rules, such as refund limits, so the model cannot override them.
- Prebuilt agents cover service cases, lead qualification and sales coaching, which shortens time to a first deployment.
- Several buying models are available: Pre-Purchase, Pre-Commit and PayGo.
- Customers can start on the free Foundations tier.
Cons
- Several meters run at once (credits, seats and Data 360), so reviewers find costs hard to forecast.
- It requires Enterprise Edition or higher plus admin or developer skills, with pilots taking 4 to 6 weeks.
- It works best only when the data lives in Salesforce, and outside data usually means buying Data 360.
- Pricing models and product names have changed repeatedly since launch.
- Unused Flex Credits do not roll over to the next term.
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Not sold on either?
Frequently Asked Questions
Agentforce scores higher on our AI Software criteria: 6.7/10 against 6.5/10 for Apollo. The largest gap is in Cost: 3/10 for Agentforce and 7/10 for Apollo.
Both are free for 10 users.
Yes, both Agentforce and Apollo have a free plan.
Agentforce is the better fit for customer support teams: we rate it 8/10 for them, against 2/10 for Apollo.
