ActiveCampaign vs Xtremepush: Complete Comparison (2026)
An in-depth comparison of ActiveCampaign and Xtremepush to help you choose the right tool for your business.
Last updated: November 2026
ActiveCampaign
6.5/10
Marketing automation platform with email, SMS and WhatsApp campaigns plus optional deal-pipeline CRM add-ons, aimed at small and mid-sized businesses.
Xtremepush
6.4/10
Xtremepush is an omnichannel CRM, customer engagement and loyalty platform aimed mainly at iGaming, sports betting, ecommerce, finance and media brands.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.4/10 |
| Customization | 7/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Integration | 8/10 | 7/10 |
| Support | 6/10 | 8/10 |
| Ease of Use | 6/10 | 6/10 |
| Security | 7/10 | 7/10 |
| Cost | 5/10 | 4/10 |
| Scalability | 7/10 | 8/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | Contact for pricing |
| Estimated cost for 10 users | Contact for pricing | Contact for pricing |
| Features | ||
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Which One Should You Choose?
Why choose ActiveCampaign
- Higher Integration score (8/10 vs 7/10)
- Higher Cost score (5/10 vs 4/10)
- Better fit for small business (8/10 vs 3/10)
- Better fit for freelancers (6/10 vs 1/10)
Why choose Xtremepush
- Higher Support score (8/10 vs 6/10)
- Higher Scalability score (8/10 vs 7/10)
- Better fit for enterprise (8/10 vs 5/10)
Pros & Cons
ActiveCampaign
Pros
- Every plan, including Starter, has multi-step automation and AI campaign builders, so small teams can run nurture sequences cheaply.
- Pro adds predictive sending, conditional content and attribution tracking at a list price of about 79 USD a month for 1,000 contacts on annual billing.
- Enterprise covers compliance-heavy buyers with SSO, HIPAA support, custom objects and a Salesforce integration.
- Review sites rate it highly, at about 4.4 on G2 from around 14,700 reviews and 4.6 on Capterra.
- iOS and Android apps let users create and manage deals, assign tasks and log calls on the go.
Cons
- Pricing is tied to contact count and rises sharply as lists grow, and there is no permanent free plan.
- Deal pipelines and inbox sales email cost extra through CRM add-ons, which adds a lot to the total cost for sales teams.
- Starter allows only 5 actions per automation and 1 user, and it has no landing pages.
- Reviewers often mention a steep learning curve and slow support on lower tiers.
- Reporting customisation is limited, and deals cannot be exported without the API.
Xtremepush
Pros
- It covers a very wide set of channels in one tool, including email, SMS, mobile and web push, inboxes, onsite messages and landing pages.
- Loyalty, gamification and a real-time sports feed are built in, which suits betting and gaming operators.
- Reviewers often praise support as responsive and professional.
- Reviewers describe the platform as stable and fast, with system failures being rare.
- Review scores are strong: 4.4 out of 5 on G2 from 263 reviews and 4.5 on Capterra.
Cons
- No pricing is published, so buyers must book a demo to get a quote.
- Reviewers report that segment calculations and updates can be slow.
- Some users find analytics hard to compare and report data discrepancies.
- G2 reviewers mention a steep learning curve, and one said they had to add Optimove to cover gaps in the product.
Not sold on either?
Frequently Asked Questions
ActiveCampaign scores higher on our CRM criteria: 6.5/10 against 6.4/10 for Xtremepush. The largest gap is in Support: 6/10 for ActiveCampaign and 8/10 for Xtremepush.
No, neither ActiveCampaign nor Xtremepush lists a free plan.
ActiveCampaign is the better fit for freelancers: we rate it 6/10 for them, against 1/10 for Xtremepush.
