ActiveCampaign vs Sellsy: Complete Comparison (2026)
An in-depth comparison of ActiveCampaign and Sellsy to help you choose the right tool for your business.
Last updated: November 2026
ActiveCampaign
6.5/10
Marketing automation platform with email, SMS and WhatsApp campaigns plus optional deal-pipeline CRM add-ons, aimed at small and mid-sized businesses.
Sellsy
5.8/10
French all-in-one CRM and lead-to-cash suite that combines sales pipelines, quotes with e-signature, invoicing, e-invoicing, marketing, and cash management for SMEs.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 5.8/10 |
| Ease of Use | 6/10 | 5/10 |
| Customization | 7/10 | 6/10 |
| Integration | 8/10 | 6/10 |
| Scalability | 7/10 | 5/10 |
| Analytics | 6/10 | 6/10 |
| Security | 7/10 | 7/10 |
| Support | 6/10 | 7/10 |
| Cost | 5/10 | 5/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | €35/user/mo Sales Standard |
| Estimated cost for 10 users | Contact for pricing | €350/mo Sales Standard |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Collaboration | Not listed | |
ActiveCampaign vs Sellsy cost by team size
| Team size | ActiveCampaign | Sellsy |
|---|---|---|
| 1 user | Contact for pricing | €35/moSales Standard |
| 5 users | Contact for pricing | €175/moSales Standard |
| 10 users | Contact for pricing | €350/moSales Standard |
| 25 users | Contact for pricing | €875/moSales Standard |
| 50 users | Contact for pricing | €1,750/moSales Standard |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose ActiveCampaign
- Higher Integration score (8/10 vs 6/10)
- Higher Scalability score (7/10 vs 5/10)
- Better fit for marketing teams (9/10 vs 5/10)
- Better fit for enterprise (5/10 vs 3/10)
Why choose Sellsy
- Higher Support score (7/10 vs 6/10)
- Better fit for sales teams (7/10 vs 5/10)
Pros & Cons
ActiveCampaign
Pros
- Every plan, including Starter, has multi-step automation and AI campaign builders, so small teams can run nurture sequences cheaply.
- Pro adds predictive sending, conditional content and attribution tracking at a list price of about 79 USD a month for 1,000 contacts on annual billing.
- Enterprise covers compliance-heavy buyers with SSO, HIPAA support, custom objects and a Salesforce integration.
- Review sites rate it highly, at about 4.4 on G2 from around 14,700 reviews and 4.6 on Capterra.
- iOS and Android apps let users create and manage deals, assign tasks and log calls on the go.
Cons
- Pricing is tied to contact count and rises sharply as lists grow, and there is no permanent free plan.
- Deal pipelines and inbox sales email cost extra through CRM add-ons, which adds a lot to the total cost for sales teams.
- Starter allows only 5 actions per automation and 1 user, and it has no landing pages.
- Reviewers often mention a steep learning curve and slow support on lower tiers.
- Reporting customisation is limited, and deals cannot be exported without the API.
Sellsy
Pros
- Quotes convert to invoices without retyping, and quotes can be signed electronically in the same tool.
- Approved French e-invoicing platform included on every plan, ahead of France's e-invoicing reform.
- Data hosted in France, ISO 27001 certified, GDPR compliant, with daily backups.
- French-language chat support on every plan from an in-house team, plus phone support on higher tiers.
- More than 100 marketplace apps, including French accounting software and bank sync with Qonto.
Cons
- 12-month commitment even on monthly billing, and a 2-user minimum on the bundle.
- Reviewers say the interface is busy and takes about a week to learn.
- Cash management and advanced marketing tiers cost extra on top of per-user licences.
- Built around French accounting rules, so it fits non-French companies less well.
- Users report pricing changes, some invoicing glitches and duplicate contacts from Google sync.
Not sold on either?
Frequently Asked Questions
ActiveCampaign scores higher on our CRM criteria: 6.5/10 against 5.8/10 for Sellsy. The largest gap is in Integration: 8/10 for ActiveCampaign and 6/10 for Sellsy.
No, neither ActiveCampaign nor Sellsy lists a free plan.
ActiveCampaign is the better fit for marketing teams: we rate it 9/10 for them, against 5/10 for Sellsy.
