ActiveCampaign vs lemlist: Complete Comparison (2026)
An in-depth comparison of ActiveCampaign and lemlist to help you choose the right tool for your business.
Last updated: November 2026
ActiveCampaign
6.5/10
Marketing automation platform with email, SMS and WhatsApp campaigns plus optional deal-pipeline CRM add-ons, aimed at small and mid-sized businesses.
lemlist
6.5/10
lemlist is a multichannel sales outreach platform that automates personalized cold email, LinkedIn, phone and SMS sequences for sales teams, agencies and startups.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.5/10 |
| Customization | 7/10 | 8/10 |
| Analytics | 6/10 | 4/10 |
| Integration | 8/10 | 8/10 |
| Support | 6/10 | 7/10 |
| Ease of Use | 6/10 | 7/10 |
| Security | 7/10 | 5/10 |
| Cost | 5/10 | 5/10 |
| Scalability | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | $69/mo Email |
| Estimated cost for 10 users | Contact for pricing | $69/mo Email |
| Features | ||
| Mobile Access | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Opportunity Management | Not listed | |
ActiveCampaign vs lemlist cost by team size
| Team size | ActiveCampaign | lemlist |
|---|---|---|
| 1 user | Contact for pricing | $69/moEmail |
| 5 users | Contact for pricing | $69/moEmail |
| 10 users | Contact for pricing | $69/moEmail |
| 25 users | Contact for pricing | $69/moEmail |
| 50 users | Contact for pricing | $69/moEmail |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose ActiveCampaign
- Higher Analytics score (6/10 vs 4/10)
- Higher Security score (7/10 vs 5/10)
- Better fit for marketing teams (9/10 vs 5/10)
- Includes Mobile Access, which lemlist lacks
Why choose lemlist
- Higher Customization score (8/10 vs 7/10)
- Higher Support score (7/10 vs 6/10)
- Better fit for sales teams (9/10 vs 5/10)
- Better fit for startups (8/10 vs 6/10)
Pros & Cons
ActiveCampaign
Pros
- Every plan, including Starter, has multi-step automation and AI campaign builders, so small teams can run nurture sequences cheaply.
- Pro adds predictive sending, conditional content and attribution tracking at a list price of about 79 USD a month for 1,000 contacts on annual billing.
- Enterprise covers compliance-heavy buyers with SSO, HIPAA support, custom objects and a Salesforce integration.
- Review sites rate it highly, at about 4.4 on G2 from around 14,700 reviews and 4.6 on Capterra.
- iOS and Android apps let users create and manage deals, assign tasks and log calls on the go.
Cons
- Pricing is tied to contact count and rises sharply as lists grow, and there is no permanent free plan.
- Deal pipelines and inbox sales email cost extra through CRM add-ons, which adds a lot to the total cost for sales teams.
- Starter allows only 5 actions per automation and 1 user, and it has no landing pages.
- Reviewers often mention a steep learning curve and slow support on lower tiers.
- Reporting customisation is limited, and deals cannot be exported without the API.
lemlist
Pros
- Image and video personalization are frequently praised in G2 reviews as stronger than in rival tools.
- A single sequence can run across email, LinkedIn, SMS, WhatsApp and calls.
- Two-way sync with HubSpot and Salesforce, plus connectors for Pipedrive, Attio, Close, Zoho, Zapier, Make and n8n.
- Warm-up, a 650M+ contact database and AI message agents come bundled into the plans.
- G2 rates it 4.6/5 from about 1,345 reviews, and reviewers often call support responsive.
Cons
- Costs climb with seats, extra senders, credits and add-ons, which is the second most common complaint in reviews.
- Reporting is described as basic, and there is no mobile app.
- Some users report a learning curve, a heavy interface and clunky contact handling across campaigns.
- Some Reddit and Trustpilot users report deliverability drops and billing or cancellation disputes.
- It is not a full CRM: there is no deal pipeline or support ticketing, so most teams still need a separate CRM.
Not sold on either?
Frequently Asked Questions
ActiveCampaign and lemlist both score 6.5/10 on our CRM criteria. The largest gap is in Analytics: 6/10 for ActiveCampaign and 4/10 for lemlist.
No, neither ActiveCampaign nor lemlist lists a free plan.
ActiveCampaign is the better fit for marketing teams: we rate it 9/10 for them, against 5/10 for lemlist.
ActiveCampaign has Mobile Access, which lemlist lacks.
