ActiveCampaign vs Dux-Soup: Complete Comparison (2026)
An in-depth comparison of ActiveCampaign and Dux-Soup to help you choose the right tool for your business.
Last updated: November 2026
ActiveCampaign
6.5/10
Marketing automation platform with email, SMS and WhatsApp campaigns plus optional deal-pipeline CRM add-ons, aimed at small and mid-sized businesses.
Dux-Soup
5.6/10
LinkedIn prospecting automation tool, now sold as STACKED, that runs visit, connect and message campaigns and syncs leads to sales teams' CRMs.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 5.6/10 |
| Customization | 7/10 | 5/10 |
| Analytics | 6/10 | 4/10 |
| Integration | 8/10 | 7/10 |
| Support | 6/10 | 5/10 |
| Ease of Use | 6/10 | 5/10 |
| Security | 7/10 | 5/10 |
| Cost | 5/10 | 7/10 |
| Scalability | 7/10 | 5/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | $55/user/mo STACKED Local |
| Estimated cost for 10 users | Contact for pricing | $550/mo STACKED Local |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
ActiveCampaign vs Dux-Soup cost by team size
| Team size | ActiveCampaign | Dux-Soup |
|---|---|---|
| 1 user | Contact for pricing | $55/moSTACKED Local |
| 5 users | Contact for pricing | $275/moSTACKED Local |
| 10 users | Contact for pricing | $550/moSTACKED Local |
| 25 users | Contact for pricing | $1,375/moSTACKED Local |
| 50 users | Contact for pricing | $2,750/moSTACKED Local |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose ActiveCampaign
- Higher Customization score (7/10 vs 5/10)
- Higher Analytics score (6/10 vs 4/10)
- Better fit for marketing teams (9/10 vs 3/10)
- Better fit for mid-market (7/10 vs 4/10)
Why choose Dux-Soup
- Higher Cost score (7/10 vs 5/10)
- Better fit for freelancers (8/10 vs 6/10)
- Better fit for sales teams (7/10 vs 5/10)
Pros & Cons
ActiveCampaign
Pros
- Every plan, including Starter, has multi-step automation and AI campaign builders, so small teams can run nurture sequences cheaply.
- Pro adds predictive sending, conditional content and attribution tracking at a list price of about 79 USD a month for 1,000 contacts on annual billing.
- Enterprise covers compliance-heavy buyers with SSO, HIPAA support, custom objects and a Salesforce integration.
- Review sites rate it highly, at about 4.4 on G2 from around 14,700 reviews and 4.6 on Capterra.
- iOS and Android apps let users create and manage deals, assign tasks and log calls on the go.
Cons
- Pricing is tied to contact count and rises sharply as lists grow, and there is no permanent free plan.
- Deal pipelines and inbox sales email cost extra through CRM add-ons, which adds a lot to the total cost for sales teams.
- Starter allows only 5 actions per automation and 1 user, and it has no landing pages.
- Reviewers often mention a steep learning curve and slow support on lower tiers.
- Reporting customisation is limited, and deals cannot be exported without the API.
Dux-Soup
Pros
- The Local plan's annual price of $41.25 per seat per month is low compared with cloud-first LinkedIn automation tools.
- Native CRM syncing with HubSpot, Salesforce, Pipedrive, Freshsales, SharpSpring and HighLevel, plus Zapier and Make.
- Both plans allow unlimited concurrent campaigns.
- The Cloud plan keeps campaigns running without a computer left on.
- Long track record: running since 2015 and reports more than 300,000 users.
Cons
- Campaigns on the Local plan stop when the computer sleeps or shuts down.
- Sequences are linear only, with no if-then branching.
- No email or phone enrichment, so synced CRM records hold only LinkedIn data.
- Several reviews describe the interface as dated and confusing for new users.
- LinkedIn automation always carries a risk of account restrictions.
Not sold on either?
Frequently Asked Questions
ActiveCampaign scores higher on our CRM criteria: 6.5/10 against 5.6/10 for Dux-Soup. The largest gap is in Analytics: 6/10 for ActiveCampaign and 4/10 for Dux-Soup.
No, neither ActiveCampaign nor Dux-Soup lists a free plan.
ActiveCampaign is the better fit for marketing teams: we rate it 9/10 for them, against 3/10 for Dux-Soup.
