4Degrees vs Zoho CRM Comparison
Compare 4Degrees vs Zoho CRM features, pricing, and more.
Last updated: November 2026
4Degrees
5.9/10
4Degrees is a relationship intelligence and deal flow CRM for private equity, venture capital, M&A advisory, corporate development, and consulting teams.
Zoho CRM
7.2/10
Cloud CRM from Zoho for small and mid-sized sales teams, with a free plan for 3 users and four paid per-user editions.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.9/10 | 7.2/10 |
| Analytics | 6/10 | 7/10 |
| Cost | 5/10 | 8/10 |
| Customization | 6/10 | 8/10 |
| Ease of Use | 7/10 | 6/10 |
| Integration | 6/10 | 8/10 |
| Scalability | 5/10 | 7/10 |
| Security | 5/10 | 7/10 |
| Support | 7/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | $20/user/mo Standard |
| Estimated cost for 10 users | Contact for pricing | $200/mo Standard |
| Features | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Lead Management | Not listed | |
| Mobile Access | Not listed | |
| Built-in Calling | Not listed | |
Which One Should You Choose?
Why choose 4Degrees
- Higher Support score (7/10 vs 5/10)
- Higher Ease of Use score (7/10 vs 6/10)
Why choose Zoho CRM
- Has a free plan (4Degrees does not)
- Higher Cost score (8/10 vs 5/10)
- Higher Customization score (8/10 vs 6/10)
- Better fit for sales teams (8/10 vs 4/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
4Degrees
Pros
- Builds contact and deal records automatically from email and calendar activity, so deal teams do less manual data entry.
- Relationship strength scoring helps investors find warm introduction paths to targets.
- Alerts flag when contacts change jobs, publish content, or appear in the news.
- Built for PE, VC, and M&A workflows by former Pritzker Group VC investors.
- Pulls in third-party data from sources such as Crunchbase and PitchBook.
Cons
- No public pricing, so every buyer has to request a quote.
- Small company with modest disclosed funding.
- Few independent reviews, and most detailed ones date from around 2019.
- Older reviews asked for a better mobile app.
- Not built for marketing automation or customer support use cases.
Zoho CRM
Pros
- The free edition supports 3 users with mobile apps and basic workflows, so very small teams can use it at no cost.
- Annual billing for Standard costs about 14 USD per user per month, which is low for a CRM that includes forecasting and built-in calling.
- Reviewers praise how closely it works with other Zoho apps such as Desk, Campaigns and Analytics.
- Admins can heavily customize it with custom modules, Blueprint processes, widgets and custom functions.
Cons
- Monthly billing costs roughly 25 to 52 percent more per seat than annual billing.
- Reviewers report a learning curve, especially when building workflow automation.
- Advanced automation often needs developers or custom functions.
- Reviews often mention slow or limited customer support and occasional sluggish performance.
- Zia AI is only included from the Enterprise edition up.
