Textmagic
6.1/10Business texting platform for sending bulk SMS campaigns, alerts and two-way conversations, with email, chat and social messages in a shared inbox, mainly for small and mid-sized teams.
Data last updated November 2026 · Our methodology
Overview
Textmagic is a business messaging platform built around SMS. Teams use it to send bulk text campaigns, appointment reminders, alerts and notifications, and to hold two-way conversations with customers. Over time it has added email campaigns with AI-assisted templates, an automation flow builder for drip sequences, SMS surveys, a live chat widget, and a shared inbox that brings together SMS, chat, WhatsApp, Facebook and Instagram messages. It also includes light CRM features: contacts, dynamic fields, segments, tasks and deals. The company was founded in the UK in 2001 and its parent, TextMagic AS, is based in Tallinn, Estonia. It works best for small businesses and mid-sized teams with irregular or moderate texting volume who want to pay as they go rather than sign a contract. Pricing is mainly prepaid credit, bought in bundles from $20 to $10,000. US outbound SMS costs $0.049 per message part, MMS costs $0.08, and inbound SMS is free. Virtual numbers and 10DLC campaigns each cost $10 a month. Customers in the US, Canada, the UK and Australia can choose monthly subscriptions instead, which lower the per-text rate and include a free number. The platform connects to more than 1,000 apps through Zapier and has a REST API, email-to-SMS, an MCP connector, and links with tools such as Stripe, Mailchimp, Typeform, Airtable and Google Sheets. Its main limitation is cost at scale. The flat per-message rate adds up quickly at high volume, failed messages are still billed, and reviewers often call international rates expensive.
Our Rating
Who Textmagic is best for
Best software for Small BusinessGood fit
Pay-as-you-go credits with no contract and a simple web and mobile interface suit small senders with irregular volume.
A REST SMS API, email-to-SMS, carrier lookup and an MCP connector support programmatic messaging.
Less suited
The shared inbox combines SMS, chat and social messages for two-way support conversations.
Reminders and alerts are a core use case, but a competitor's review notes that HIPAA compliance is not prominently documented.
Flat per-message pricing and reports of delivery delays make it less attractive for very high-volume senders.
Pros & Cons
Pros
- No contract or monthly minimum: prepaid credits suit businesses with irregular texting volume
- Inbound SMS is free, and the first month of a US, UK or Australian number is free
- Covers many channels beyond SMS: email, voice forwarding, live chat, WhatsApp, Facebook and Instagram in one shared inbox
- Lists SOC 2 Type II and GDPR compliance, plus built-in opt-out and 10DLC registration tools
- Over 1,000 integrations through Zapier, plus a REST API, email-to-SMS and an MCP connector
- Rated well for ease of use: 4.4 on G2 and 4.6 on Capterra
Cons
- The flat $0.049 US SMS rate gets expensive at high volume, and reviewers call international rates high
- Failed or undelivered messages are still billed
- Number rental and 10DLC campaign fees of $10 a month each add to the cost
- Some users report slow delivery and inconsistent support response times
- Lacks built-in A/B testing, landing pages and the deeper marketing automation found in full marketing suites
Key Features
Textmagic Pricing
Monthly subscription
- One free virtual number
- Discounted outbound text rates
- One free Sender ID in the UK and Australia
- Available in the US, Canada, UK and Australia
Pay-as-you-go
- MMS at $0.08
- Inbound SMS free
- Free test balance on signup
- Prepaid credit bundles from $20 to $10,000
- 10,000 free emails as a one-time welcome bonus
- US outbound SMS at $0.049 per 160-character part
Frequently Asked Questions
Yes. New accounts get a free test balance, and email campaigns include 10,000 free emails as a one-time welcome bonus.
Pay-as-you-go outbound SMS costs $0.049 per 160-character part, or 70 characters for Unicode. Inbound SMS is free and MMS costs $0.08. Monthly subscriptions offer discounted rates.
Pay-as-you-go has no contract. You buy prepaid credit bundles from $20 to $10,000. Numbers and 10DLC campaigns cost $10 a month each.
The vendor states it is GDPR compliant and SOC 2 Type II certified. It also provides consent records, automatic STOP/HELP handling, and help registering A2P 10DLC and toll-free numbers.
It connects to more than 1,000 apps through Zapier and its API. Named integrations include Stripe, Mailchimp, Typeform, Airtable, Google Sheets, Jotform, Notion and Outlook.
Yes. If you connect a CPaaS provider such as Twilio, Vonage, Sinch or Bandwidth, outbound SMS through those numbers costs $0.01 per message.
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