PushEngage
6.9/10PushEngage is a web and mobile push notification platform for websites and online stores. It also offers in-app messages, WhatsApp automation and cart recovery.
Data last updated November 2026 · Our methodology
Overview
PushEngage sends browser and mobile app push notifications. It started out serving publishers and WordPress sites, and it now also covers online stores. Visitors opt in through customizable prompts. You can then send broadcast, scheduled or RSS-triggered notifications, run welcome drips and drip campaigns, and build multi-step workflows. Higher plans add ecommerce triggers such as abandoned cart, browse abandonment, price drop and back-in-stock alerts. Native SDKs cover Android, iOS, React Native and Flutter. The platform also has in-app messages, a multi-channel chat widget, and WhatsApp messaging through your own Meta Business account. PushEngage was founded in 2016 and has been owned by Awesome Motive, the maker of OptinMonster and WPForms, since 2020. A free plan covers up to 200 subscribers. Paid plans are Business, Premium and Growth, and their price rises with your subscriber count. Business is $19 a month on monthly billing, and annual billing carries steep first-year discounts. Enterprise is priced by contract. Some features are reserved for higher tiers: A/B testing, timezone sending and goal tracking start at Premium, and cart recovery starts at Growth. Integrations include WordPress, Shopify, WooCommerce, HubSpot and Zapier, plus a REST API. The main limitation is scope. This is a push-first tool, not a full marketing suite. It has no email or SMS campaigns, and reviewers mention a fairly small set of connectors and targeting options.
Our Rating
Who PushEngage is best for
Best software for Content CreatorsGood fit
The WordPress plugin and RSS auto-push send a notification automatically when a new post is published.
The Growth plan includes Shopify and WooCommerce integrations, cart and browse abandonment recovery, and price-drop alerts.
The free plan and low first-year annual prices make it cheap to start.
Less suited
It offers segmentation, A/B testing and workflows, but only for the push and chat channels.
An Enterprise plan exists, but the vendor publishes few details about security certifications.
Pros & Cons
Pros
- The free plan supports up to 200 subscribers, and paid annual plans start at about $8 a month in the first year.
- The WordPress plugin and RSS auto-push send notifications for new posts without manual work.
- The Growth tier includes ecommerce recovery flows for Shopify and WooCommerce, such as abandoned cart and price-drop alerts.
- Reviewers on G2 and Spotsaas consistently praise the customer support.
- It covers web push, native app push for Android, iOS, React Native and Flutter, in-app messages and WhatsApp from one account.
Cons
- A/B testing and timezone sending require Premium or higher, and cart recovery requires Growth.
- First-year annual discounts end at renewal, when the price goes up (Business rises from $8 to $14 a month).
- It has no email or SMS campaigns, so it does not replace a full marketing suite.
- Reviewers mention a limited range of connectors and targeting options.
Key Features
PushEngage Pricing
Free
- 6 segments
- 1 site and 1 app
- 30 campaigns in total
- Basic in-app messages
- Up to 200 subscribers
- 1 workflow with 5 nodes
- REST API and browser extensions
Business
or $91.30/year (save 60%)
- 25 segments
- 5 workflows
- Email support
- Unlimited campaigns
- Monthly sends of 40 times your subscriber count
- RSS auto-push, scheduling and rich notifications
- Price shown for 1,000 subscribers; scales up to 50,000
- Annual billing is $8 a month in year one and $14 a month at renewal
Enterprise
- AI text generation included
- More than 250,000 subscribers
- Technical contact for migration
- Unlimited sites, team members, segments and workflows
Growth
- 3 sites
- Unlimited workflows
- Scales up to 250,000 subscribers
- Direct access to customer success
- Price-drop and back-in-stock alerts
- Cart and browse abandonment recovery
- Annual billing is $18 a month in year one
- Monthly sends of 75 times your subscriber count
Premium
- 2 sites
- 40 segments
- A/B testing
- 20 workflows
- Drip campaigns
- Goal and revenue tracking
- Scales up to 100,000 subscribers
- Sending in each subscriber's timezone
- Annual billing is $15 a month in year one
- Monthly sends of 50 times your subscriber count
Frequently Asked Questions
Yes. The free plan covers up to 200 subscribers, 1 site and 30 campaigns.
A/B testing is included from the Premium plan upward.
Yes. Cart and browse abandonment recovery by push or WhatsApp are on the Growth and Enterprise plans.
PushEngage says it is GDPR compliant and provides a data processing agreement (DPA) and GDPR tools. It does not list security certifications on its site.
You connect your own Meta Business account and pay Meta for messages. PushEngage charges for the integration.
Awesome Motive, the maker of OptinMonster and WPForms, acquired PushEngage in October 2020.
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See PushEngage in the listPushEngage is #16 in Marketing by our score.
