Marvin
6.5/10Marvin (HeyMarvin) is an AI customer insights platform that centralizes interviews, surveys, and calls and lets research and product teams search and analyze them.
Data last updated November 2026 · Our methodology
Overview
Marvin, sold under the HeyMarvin domain, is a qualitative research and customer insights platform. Teams pull interviews, surveys, support tickets, and sales calls into one searchable repository from more than 30 data sources. Its Ask AI feature answers questions across that data and cites the original sources. Other tools include an AI notetaker and observer room for live sessions, AI-moderated interviews, a voice Live Intercept that runs interviews inside a product, thematic and sentiment analysis, and highlight reels and reports. It is aimed at UX researchers, product teams, and insights groups in mid-size and large companies. The vendor names Microsoft, Best Buy, and 7-Eleven as customers. Pricing has four tiers: Free, Starter, Pro, and Enterprise. Only the Free plan has a public price, $0 with two full seats. Every paid plan requires a demo or a sales quote. Seats come in three types: full, collaborator, and viewer. Some features are paid add-ons: the AI Research Suite, HIPAA compliance with PII redaction, and Salesforce sync. API access, an MCP server, and research and support-ticket integrations start on Pro. The MCP server sends insights to assistants such as Claude, ChatGPT, and Copilot, and there is a REST API for uploading files, surveys, and insights. Marvin reports SOC 2, ISO 27001, ISO 42001, GDPR, and HIPAA compliance, and offers US and EU endpoints. Its main limitation is that paid prices are not published. Vendr buyer data puts a typical contract around $36,000 a year, and G2 reviewers mention a learning curve.
Our Rating
Who Marvin is best for
Best software for Product TeamsGood fit
The platform is built to collect, analyze, and share customer research for product decisions.
The Enterprise tier adds agentic Ask AI, PII redaction, HIPAA, SCIM provisioning, and SLAs, and the vendor lists Fortune 100 customers.
Starter and Pro plans with tiered seat counts suit growing research teams, though paid prices are quote-only.
Less suited
A HIPAA workspace with a signed BAA is available, but only as a Pro add-on or on Enterprise.
The free plan helps solo users, but G2 reviewers say cost is high for freelancers outside the US.
Pros & Cons
Pros
- Ask AI answers questions across the whole research repository and cites the source clips, so findings can be traced.
- G2 reviewers most often praise how fast it analyzes and compares interviews, and the time its automatic transcription saves.
- An MCP server and REST API push insights into Claude, ChatGPT, Copilot, and Cursor, and bring files and surveys in.
- Strong compliance set: SOC 2, ISO 27001, ISO 42001, GDPR, and HIPAA, with US and EU regional endpoints.
- Viewer seats are generous: 50 on Starter, 100 on Pro, and unlimited on Enterprise, so stakeholders can read without full licenses.
Cons
- No paid plan has a public price. Vendr buyer data shows a median of about $36,000 a year.
- G2 reviewers report a difficult learning curve and confusing navigation around projects.
- Cost is a common complaint for larger teams and for buyers outside the US.
- API access, integrations, and thematic analysis are locked to Pro or higher, and PII redaction needs Enterprise or an add-on.
- Upgrading does not always add full seats: Starter has the same 2 as Free, and Enterprise the same 5 as Pro.
Key Features
Marvin Pricing
Free
- 2 full seats
- No credit card required
- 5 file uploads per month (third-party sources)
- AI moderated interviewer and AI notetaker (third-party sources)
Enterprise
- Everything in Pro
- Advanced agentic Ask AI
- Automatic PII redaction
- Compliance and HIPAA included
- Custom security and legal review
- Salesforce CRM integration included
- 5 full seats, 15 collaborators, unlimited viewers
- Dedicated success manager, priority support and SLAs
Pro
- Custom branding
- Marvin API access
- Everything in Starter
- Marvin MCP read and write
- Thematic and sentiment analysis
- 5 full seats, 10 collaborators, 100 viewers
- Research platform and support ticket integrations
Starter
- Ask AI and global search
- Centralized participant panel
- AI notetaker and observer room
- AI-assisted analysis and translation
- Reports, video clips, highlight reels
- Unlimited projects and data ingestion
- 2 full seats, 3 collaborators, 50 viewers
Frequently Asked Questions
Yes. The Free plan needs no credit card and includes 2 full seats. Enterprise trials are arranged through sales.
Starter, Pro, and Enterprise are all quote-based through a demo or sales. Vendr reports buyer-paid contracts mostly between about $24,800 and $56,000 a year.
Yes. A Compliance and HIPAA package with PII/PHI redaction, a HIPAA workspace, and a signed BAA is an add-on on Pro and included on Enterprise.
Pro and higher include the Marvin MCP server, which works with Claude, ChatGPT, Copilot, and Cursor, plus a REST API for projects, files, surveys, and insights. SCIM user provisioning is documented as well.
Marvin lists SOC 2, ISO 27001, ISO 42001 for AI management, GDPR compliance, and HIPAA.
The pricing page says nonprofits can ask about special pricing.
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Ranked near Marvin in AI Software
See Marvin in the listMarvin is #173 in AI Software by our score.
