Great Question

Great Question puts the main parts of user research in one place. Teams can recruit participants from their own customer panel or from external panels, screen and schedule them, and pay incentives. They can then run interviews, surveys, unmoderated prototype tests, card sorts, tree tests and focus groups. Recordings and transcripts go into a repository with AI tagging, highlights, video reels, synthesis across projects, and an Ask AI feature for querying past research. It suits product, design and research operations teams that run planned studies and want recruiting, incentives and analysis in a single subscription instead of separate tools. Pricing is per seat. The Self-serve plan costs 129 USD per seat per month, or 1,290 USD per seat per year on annual billing, with a cap of five seats. It includes 100 research participants and 100 hours of video storage, and observers are free. Enterprise is quoted on request and billed annually. It adds card sorting, tree testing, focus groups, SAML SSO, SCIM, audit logs, MCP access, custom data retention and a customer success manager. AI moderation, HIPAA compliance, the Research CRM module and third-party panels such as Respondent and User Interviews cost extra. A competitor's comparison mentions Enterprise integrations with Salesforce, Snowflake and Qualtrics. Incentive payouts run through Tremendous. The main limitation is that the platform is built around discrete studies. It does not collect continuous feedback from sales calls, support tickets or Slack, and many governance features are reserved for the custom-priced Enterprise tier.