Dynamic Yield

Dynamic Yield, now part of Mastercard, is an experience optimization platform. It personalizes websites, apps and messages for large digital businesses, mainly retailers, along with restaurants, travel brands and financial institutions. Its core is algorithmic product recommendations, A/B and multi-armed bandit testing, audience segmentation and personalized content. Semantic and visual search, a conversational shopping assistant called Shopping Muse, and a Profile Anywhere API that shares user affinity data across channels sit on top of that core. The Reconnect module sends triggered emails, such as cart abandonment and product view follow-ups. It can send them through a native HTML editor or pass JSON payloads to an existing email provider such as Emarsys. Developers get Experience APIs, server-side and client-side recommendation APIs, product feeds, and mobile SDKs for Kotlin, Swift and React Native. Documented platform integrations include Shopify (with Hydrogen and checkout personalization), Salesforce Commerce Cloud, SAP Hybris, Magento, commercetools, mParticle and Narvar. No prices are published. Third-party sources say the license grows with served visitors, email opens or monthly active users, and that quotes add onboarding and support fees. Capterra lists a starting point of about 35,000 USD per year. The platform suits mid-market and enterprise brands with heavy traffic and front-end developers on staff. The biggest drawback is cost and effort: reviewers call it expensive and say implementation can go page by page and need HTML, CSS and JavaScript skills. Smaller stores usually choose lighter tools.