Sugar Sell vs Zoho CRM Comparison
Compare Sugar Sell vs Zoho CRM features, pricing, and more.
Last updated: November 2026
Sugar Sell
6.4/10
Sugar Sell is the sales CRM from SugarAI, formerly SugarCRM. It covers pipeline, forecasting, workflow automation and ERP-informed AI selling for mid-sized and larger B2B sales teams.
Zoho CRM
7.2/10
Cloud CRM from Zoho for small and mid-sized sales teams, with a free plan for 3 users and four paid per-user editions.
Feature-by-Feature Comparison
| Feature | | Z Zoho CRM |
|---|---|---|
| Scores | ||
| Overall Rating | 6.4/10 | 7.2/10 |
| Analytics | 7/10 | 7/10 |
| Cost | 4/10 | 8/10 |
| Customization | 8/10 | 8/10 |
| Ease of Use | 6/10 | 6/10 |
| Integration | 7/10 | 8/10 |
| Scalability | 7/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Support | 6/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $68/user/mo Standard+ | $20/user/mo Standard |
| Estimated cost for 10 users | Contact for pricing | $200/mo Standard |
| Features | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Marketing Automation | Not listed | |
Sugar Sell vs Zoho CRM cost by team size
| Team size | Sugar Sell | Zoho CRM |
|---|---|---|
| 1 user | Contact for pricing | FreeFree |
| 5 users | Contact for pricing | $100/moStandard |
| 10 users | Contact for pricing | $200/moStandard |
| 25 users | Contact for pricing | $500/moStandard |
| 50 users | Contact for pricing | $1,000/moStandard |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Sugar Sell
- Higher Support score (6/10 vs 5/10)
- Better fit for manufacturing (9/10 vs 4/10)
ZWhy choose Zoho CRM
- Has a free plan (Sugar Sell does not)
- Higher Cost score (8/10 vs 4/10)
- Higher Integration score (8/10 vs 7/10)
- Better fit for small business (8/10 vs 3/10)
- Better fit for startups (7/10 vs 3/10)
Pros & Cons
Sugar Sell
Pros
- Combines CRM records with ERP order history to produce reorder, cross-sell and churn signals, which suits distributors and manufacturers.
- Workflows, business processes and dashboards are highly configurable without moving to a separate platform.
- Security attestations are documented, including ISO 27001:2022 and SOC 2 Type II, with regional hosting options.
- Support tiers come with published P1 response targets, from 4 business hours down to 1 hour around the clock.
Cons
- A reported 15-user minimum with annual-only billing puts the entry cost above $12,000 a year.
- Email sync on the base plan and the ERP-driven AI in the Precision+ tiers cost extra.
- Cloud deployments throttle API traffic above 20 requests per second and do not allow direct database access.
- Reviewers point to a learning curve and a setup that can take weeks to months with a dedicated admin.
ZZoho CRM
Pros
- The free edition supports 3 users with mobile apps and basic workflows, so very small teams can use it at no cost.
- Annual billing for Standard costs about 14 USD per user per month, which is low for a CRM that includes forecasting and built-in calling.
- Reviewers praise how closely it works with other Zoho apps such as Desk, Campaigns and Analytics.
- Admins can heavily customize it with custom modules, Blueprint processes, widgets and custom functions.
Cons
- Monthly billing costs roughly 25 to 52 percent more per seat than annual billing.
- Reviewers report a learning curve, especially when building workflow automation.
- Advanced automation often needs developers or custom functions.
- Reviews often mention slow or limited customer support and occasional sluggish performance.
- Zia AI is only included from the Enterprise edition up.
Not sold on either?
Frequently Asked Questions
Zoho CRM scores higher on our CRM criteria: 7.2/10 against 6.4/10 for Sugar Sell. The largest gap is in Cost: 4/10 for Sugar Sell and 8/10 for Zoho CRM.
Zoho CRM has a free plan; Sugar Sell does not list one.
Sugar Sell is the better fit for manufacturing: we rate it 9/10 for them, against 4/10 for Zoho CRM.
