RD Station CRM vs Zoho CRM: Complete Comparison (2026)
An in-depth comparison of RD Station CRM and Zoho CRM to help you choose the right tool for your business.
Last updated: November 2026
RD Station CRM
6.1/10
RD Station CRM, now renamed RD Vendas, is a Brazilian sales pipeline CRM for small and mid-sized sales teams. It includes WhatsApp integration and sales automation.
Zoho CRM
7.2/10
Cloud CRM from Zoho for small and mid-sized sales teams, with a free plan for 3 users and four paid per-user editions.
Feature-by-Feature Comparison
| Feature | | Z Zoho CRM |
|---|---|---|
| Scores | ||
| Overall Rating | 6.1/10 | 7.2/10 |
| Customization | 4/10 | 8/10 |
| Analytics | 5/10 | 7/10 |
| Integration | 6/10 | 8/10 |
| Support | 6/10 | 5/10 |
| Ease of Use | 8/10 | 6/10 |
| Security | 5/10 | 7/10 |
| Cost | 8/10 | 8/10 |
| Scalability | 5/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | R$66/user/mo Basic | $20/user/mo Standard |
| Estimated cost for 10 users | Contact for pricing | $200/mo Standard |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
RD Station CRM vs Zoho CRM cost by team size
| Team size | RD Station CRM | Zoho CRM |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | Contact for pricing | $100/moStandard |
| 10 users | Contact for pricing | $200/moStandard |
| 25 users | Contact for pricing | $500/moStandard |
| 50 users | Contact for pricing | $1,000/moStandard |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose RD Station CRM
- Higher Ease of Use score (8/10 vs 6/10)
- Higher Support score (6/10 vs 5/10)
ZWhy choose Zoho CRM
- Higher Customization score (8/10 vs 4/10)
- Higher Analytics score (7/10 vs 5/10)
- Better fit for enterprise (6/10 vs 3/10)
- Better fit for mid-market (8/10 vs 5/10)
Pros & Cons
RD Station CRM
Pros
- The free plan supports up to 4 users and includes the pipeline, task reminders and the WhatsApp extension.
- The WhatsApp Web extension saves chats to deal history and lets reps update deals without leaving the chat.
- Native integration with RD Marketing and RD Atendimento turns leads and support conversations into deals.
- Reviewers on G2 and Capterra praise the clean interface and easy onboarding.
- Data can be exported through the API, webhooks, n8n, Make, Power BI and Looker Studio.
Cons
- Customization and workflow branching are reviewed as basic compared with HubSpot or Salesforce.
- Published prices are annual-billing rates, and Pro and Advanced require at least 4 users.
- The Advanced plan has no public price.
- The ecosystem and support are centred on Brazil, with fewer integrations outside it.
- A Capterra reviewer complained that the CRM cannot be used offline in the field.
ZZoho CRM
Pros
- The free edition supports 3 users with mobile apps and basic workflows, so very small teams can use it at no cost.
- Annual billing for Standard costs about 14 USD per user per month, which is low for a CRM that includes forecasting and built-in calling.
- Reviewers praise how closely it works with other Zoho apps such as Desk, Campaigns and Analytics.
- Admins can heavily customize it with custom modules, Blueprint processes, widgets and custom functions.
Cons
- Monthly billing costs roughly 25 to 52 percent more per seat than annual billing.
- Reviewers report a learning curve, especially when building workflow automation.
- Advanced automation often needs developers or custom functions.
- Reviews often mention slow or limited customer support and occasional sluggish performance.
- Zia AI is only included from the Enterprise edition up.
Not sold on either?
Frequently Asked Questions
Zoho CRM scores higher on our CRM criteria: 7.2/10 against 6.1/10 for RD Station CRM. The largest gap is in Customization: 4/10 for RD Station CRM and 8/10 for Zoho CRM.
Yes, both RD Station CRM and Zoho CRM have a free plan.
Zoho CRM is the better fit for enterprise: we rate it 6/10 for them, against 3/10 for RD Station CRM.
