Optimove vs Streak: Complete Comparison (2026)
An in-depth comparison of Optimove and Streak to help you choose the right tool for your business.
Last updated: November 2026
Optimove
6.9/10
Optimove is an AI-driven CRM marketing platform for consumer brands, built on a customer data platform and offering multichannel journey orchestration, segmentation and personalization.
Streak
5.7/10
Streak is a CRM that runs inside Gmail as a browser extension, letting small teams manage deals, contacts and pipelines without leaving their inbox.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.7/10 |
| Analytics | 8/10 | 5/10 |
| Cost | 3/10 | 4/10 |
| Customization | 8/10 | 7/10 |
| Ease of Use | 6/10 | 8/10 |
| Integration | 8/10 | 5/10 |
| Scalability | 9/10 | 4/10 |
| Security | 8/10 | 5/10 |
| Support | 8/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | $59/user/mo Pro |
| Estimated cost for 10 users | Contact for pricing | Free Free |
| Features | ||
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| SMS Marketing | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Optimove vs Streak cost by team size
| Team size | Optimove | Streak |
|---|---|---|
| 1 user | Contact for pricing | FreeFree |
| 5 users | Contact for pricing | FreeFree |
| 10 users | Contact for pricing | FreeFree |
| 25 users | Contact for pricing | FreeFree |
| 50 users | Contact for pricing | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Optimove
- Higher Scalability score (9/10 vs 4/10)
- Higher Analytics score (8/10 vs 5/10)
- Better fit for enterprise (9/10 vs 3/10)
- Better fit for mid-market (7/10 vs 3/10)
Why choose Streak
- Has a free plan (Optimove does not)
- Higher Ease of Use score (8/10 vs 6/10)
- Higher Cost score (4/10 vs 3/10)
- Better fit for small business (8/10 vs 2/10)
- Better fit for freelancers (5/10 vs 1/10)
Pros & Cons
Optimove
Pros
- Native delivery across email, SMS, WhatsApp, mobile push, in-app and web channels, with audience sync to major ad networks.
- Every client gets a dedicated, industry-specialized customer success manager plus 24/7 technical support, and reviewers praise the support team.
- More than 150 out-of-the-box connectors plus APIs and ETL for data warehouses and e-commerce systems.
- Holds ISO 27001 and SOC 2 Type II, with encryption at rest and in transit and PII masking.
- A proven track record in iGaming and retail, where Kaizen Gaming scaled to more than 400 recurring plans.
Cons
- No public pricing or free trial, so buyers have to book a demo to get a quote.
- G2 reviewers often cite a steep learning curve and a complicated interface.
- Reviewers describe the initial setup and some integrations as complex and time-consuming.
- Some reviewers report slow performance, including a reporting area that loads slowly.
- Reporting is snapshot-based rather than fully flexible business intelligence.
Streak
Pros
- Works inside the Gmail interface, so Google Workspace users have a minimal learning curve and avoid switching apps.
- Unlimited records, contacts and pipelines on every paid plan, with custom fields and formulas for non-sales uses such as hiring.
- Built-in mail merge with up to 1,500 sends a day, plus email and link tracking.
- AI deal summaries, Q&A and autofill are included in plans through a credit allowance.
- A free tier keeps email tracking and snippets available at no cost.
Cons
- Works only with Gmail and Google Workspace, with no Outlook support, and reviewers note there is no Firefox support.
- Reviewers report that it slows down or lags Gmail as pipelines grow.
- The free CRM plan was removed in 2024, so pipelines now start at $49 per user per month and every view-only user also needs a paid seat.
- Automations, Zapier and webhooks are not available on the Pro plan.
- Reporting is described as limited for larger pipelines.
- The security page lists no SOC 2 or similar certifications.
Not sold on either?
Frequently Asked Questions
Optimove scores higher on our CRM criteria: 6.9/10 against 5.7/10 for Streak. The largest gap is in Scalability: 9/10 for Optimove and 4/10 for Streak.
Streak has a free plan; Optimove does not list one.
Optimove is the better fit for enterprise: we rate it 9/10 for them, against 3/10 for Streak.
