OneSignal vs Semrush Comparison
Compare OneSignal vs Semrush features, pricing, and more.
Last updated: November 2026
OneSignal
7.1/10
OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
Semrush
6.3/10
Semrush is an SEO and AI search visibility platform for marketing teams and agencies, covering keyword research, site audits, rank tracking and competitor analysis.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.1/10 | 6.3/10 |
| Scalability | 8/10 | 8/10 |
| Ease of Use | 8/10 | 6/10 |
| Customization | 6/10 | 7/10 |
| Security | 7/10 | 7/10 |
| Support | 6/10 | 6/10 |
| Cost | 7/10 | 3/10 |
| Integration | 8/10 | 7/10 |
| Analytics | 6/10 | 9/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $19/mo Growth | $139/mo SEO |
| Estimated cost for 10 users | Free Free | Free Free |
| Features | ||
| A/B Testing | ||
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
OneSignal vs Semrush cost by team size
OneSignal and Semrush cost the same at every team size we checked.
| Team size | OneSignal | Semrush |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | FreeFree |
| 10 users | FreeFree | FreeFree |
| 25 users | FreeFree | FreeFree |
| 50 users | FreeFree | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose OneSignal
- Higher Cost score (7/10 vs 3/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for startups (9/10 vs 5/10)
- Better fit for small business (7/10 vs 5/10)
Why choose Semrush
- Higher Analytics score (9/10 vs 6/10)
- Higher Customization score (7/10 vs 6/10)
- Better fit for marketing teams (9/10 vs 7/10)
Pros & Cons
OneSignal
Pros
- A free plan with unlimited push up to 1,000 MAU and 10,000 emails a month makes it cheap to start.
- Push, in-app, email and SMS run from one platform with cross-channel journeys.
- Reviewers on G2 and PeerSpot say the dashboard is easy for non-technical marketers to use.
- A broad integration catalog covers CDPs such as Segment, RudderStack and Hightouch, data warehouses, and analytics tools.
Cons
- PeerSpot reviewers call it expensive for large subscriber bases.
- Free and Growth plans cap segments at 6 and 10, and reporting history at 30 and 90 days.
- SMS pricing is not published and requires a sales conversation.
- Reviewers mention unclear documentation for advanced cases and limited in-app design options.
Semrush
Pros
- Very large keyword database, cited at 26.8 billion keywords across 142 country databases, with intent tagging and clustering.
- One subscription covers SEO, PPC research, content, link outreach and AI search visibility tracking.
- Daily report limits do not use a credit system, and reviewers find them more generous than Ahrefs at similar prices.
- A free plan and a 7-day trial on paid plans let buyers test it before committing.
- Integrates with Google Search Console, Google Analytics, Looker Studio, Zapier and Make, with MCP access from the Starter plan.
- SplitSignal runs SEO split tests that compare page groups and estimate the effect of on-page changes on organic clicks.
Cons
- Each plan includes only one user, and extra seats start at 45 dollars a month, so team costs rise quickly.
- Many users complain about two-step cancellation and billing disputes, and Trustpilot scores are around 1.6 to 2.1.
- Monthly plans are not refunded, and the one-time refund covers only annual plans within 7 days.
- The dense interface shows tools your plan does not include, and beginners face a learning curve.
- Historical data requires Pro+, and full API access requires the custom Advanced plan.
- Traffic and volume figures are estimates and can differ from Google Search Console for low-volume keywords.
Not sold on either?
Frequently Asked Questions
OneSignal scores higher on our Marketing criteria: 7.1/10 against 6.3/10 for Semrush. The largest gap is in Cost: 7/10 for OneSignal and 3/10 for Semrush.
Both are free for 10 users.
Yes, both OneSignal and Semrush have a free plan.
OneSignal is the better fit for startups: we rate it 9/10 for them, against 5/10 for Semrush.
