OneSignal vs SE Ranking: Complete Comparison (2026)
An in-depth comparison of OneSignal and SE Ranking to help you choose the right tool for your business.
Last updated: November 2026
OneSignal
7.1/10
OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
SE Ranking
6.5/10
SE Ranking is an SEO platform for rank tracking, keyword research, site audits, backlink analysis and AI search visibility, built for agencies, freelancers and in-house marketing teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.1/10 | 6.5/10 |
| Scalability | 8/10 | 6/10 |
| Ease of Use | 8/10 | 7/10 |
| Customization | 6/10 | 6/10 |
| Security | 7/10 | 5/10 |
| Support | 6/10 | 7/10 |
| Cost | 7/10 | 7/10 |
| Integration | 8/10 | 6/10 |
| Analytics | 6/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $19/mo Growth | $129/mo Core |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| A/B Testing | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
OneSignal vs SE Ranking cost by team size
OneSignal costs less at 1 user.
| Team size | OneSignal | SE Ranking |
|---|---|---|
| 1 user | FreeFree | $129/moCore |
| 5 users | FreeFree | Contact for pricing |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose OneSignal
- Has a free plan (SE Ranking does not)
- Higher Scalability score (8/10 vs 6/10)
- Higher Security score (7/10 vs 5/10)
- Better fit for startups (9/10 vs 6/10)
- Better fit for enterprise (7/10 vs 5/10)
Why choose SE Ranking
- Higher Analytics score (8/10 vs 6/10)
- Higher Support score (7/10 vs 6/10)
Pros & Cons
OneSignal
Pros
- A free plan with unlimited push up to 1,000 MAU and 10,000 emails a month makes it cheap to start.
- Push, in-app, email and SMS run from one platform with cross-channel journeys.
- Reviewers on G2 and PeerSpot say the dashboard is easy for non-technical marketers to use.
- A broad integration catalog covers CDPs such as Segment, RudderStack and Hightouch, data warehouses, and analytics tools.
Cons
- PeerSpot reviewers call it expensive for large subscriber bases.
- Free and Growth plans cap segments at 6 and 10, and reporting history at 30 and 90 days.
- SMS pricing is not published and requires a sales conversation.
- Reviewers mention unclear documentation for advanced cases and limited in-app design options.
SE Ranking
Pros
- The Core plan costs $129 a month ($103.20 on annual billing), well below the comparable Semrush and Ahrefs plans reviewers compare it with.
- Daily rank tracking is included on every plan and covers multiple search engines and locations.
- Agencies can add white-label reports, 30 client seats and an embeddable lead-capture audit form through the $69-a-month Agency Pack.
- Includes AI search visibility tracking and an MCP connector for assistants such as Claude, ChatGPT and Cursor.
- The 14-day free trial does not require a credit card.
Cons
- Reviewers say its backlink index is noticeably smaller than Ahrefs'.
- It is limited to SEO, with no email, SMS or social campaign tools and only limited PPC tools.
- Core caps you at 10 projects and one manager seat, and the jump to Growth is steep.
- Trustpilot reviewers complain about recent price rises and moves off legacy plans.
- Reviewers say the navigation takes time to learn.
Not sold on either?
Frequently Asked Questions
OneSignal scores higher on our Marketing criteria: 7.1/10 against 6.5/10 for SE Ranking. The largest gap is in Analytics: 6/10 for OneSignal and 8/10 for SE Ranking.
OneSignal has a free plan; SE Ranking does not list one.
OneSignal is the better fit for startups: we rate it 9/10 for them, against 6/10 for SE Ranking.
