Omnisend vs SendPulse Comparison
Compare Omnisend vs SendPulse features, pricing, and more.
Last updated: November 2026
Omnisend
6.8/10
Email, SMS and web push marketing platform for online stores, with prebuilt ecommerce automations, signup forms and segmentation for Shopify, WooCommerce and similar storefronts.
SendPulse
6.1/10
SendPulse is a multichannel marketing platform for small and mid-sized businesses, covering email, SMS, web push, chatbots, landing pages, CRM, and course building.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.1/10 |
| Analytics | 6/10 | 5/10 |
| Cost | 7/10 | 8/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 6/10 |
| Integration | 8/10 | 6/10 |
| Scalability | 6/10 | 6/10 |
| Security | 5/10 | 5/10 |
| Support | 7/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $16/mo Standard | Contact for pricing |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
| Webinars | Not listed | |
Omnisend vs SendPulse cost by team size
Omnisend and SendPulse cost the same at 1 user.
| Team size | Omnisend | SendPulse |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | Contact for pricing |
| 10 users | FreeFree | Contact for pricing |
| 25 users | FreeFree | Contact for pricing |
| 50 users | FreeFree | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Omnisend
- Higher Ease of Use score (8/10 vs 6/10)
- Higher Integration score (8/10 vs 6/10)
- Better fit for e-commerce (10/10 vs 8/10)
Why choose SendPulse
- Higher Cost score (8/10 vs 7/10)
- Better fit for agencies (6/10 vs 4/10)
Pros & Cons
Omnisend
Pros
- The Free plan includes email automation, prebuilt ecommerce workflows, unlimited segmentation, popups and landing pages, which is unusual at no cost.
- Every plan, including Free, comes with 24/7 support and free migration, and recent Shopify reviewers describe smooth moves from Klaviyo with helpful account managers.
- Prebuilt flows for abandoned carts, browse recovery, post-purchase and win-backs can combine email, SMS and web push in one workflow.
- The Shopify app has a 4.7 out of 5 rating from more than 3,200 reviews, with frequent praise for quick setup of forms and campaigns.
- At around 10,000 contacts, published comparisons put Standard at about 132 USD a month, below Klaviyo's comparable price.
Cons
- Since May 2026, new customers can only send SMS on Pro and pay per message with no bundled credits, which raises costs for SMS-heavy stores.
- Advanced reporting is only on Pro, and comparisons rate Omnisend's analytics as less deep than Klaviyo's.
- Prices climb steeply with list size, for example Standard goes from 16 USD at 500 contacts to 132 USD at 10,000, and some reviewers report billing surprises.
- Some merchants report account freezes during compliance reviews, deliverability drops, and slow support when these problems occur.
- Its focus on ecommerce makes it a weak fit for SaaS or service businesses.
SendPulse
Pros
- The free plan includes 15,000 emails a month, a drag-and-drop builder, and basic automation.
- Email, SMS, web push, chatbots across WhatsApp, Telegram, Instagram, and TikTok, plus a CRM, all run from one account.
- Paid email plans start around $9.60 a month on annual billing, and reviewers often say it beats rivals on price.
- Reviewers say the automation builder makes behavior-based customer journeys straightforward to set up.
- Connects to Shopify, WooCommerce, Pipedrive, Zapier, and Make, and offers an API and an MCP server.
Cons
- The free plan has no A/B testing, dynamic segmentation, or team members.
- Reviewers report slow loading, occasional bugs, and an interface that feels cluttered at first.
- Users describe the analytics as basic compared with Brevo.
- Some users say support is slow or hard to reach.
- SMS, chatbots, and transactional email are billed separately, which makes the total cost harder to estimate.
Not sold on either?
Frequently Asked Questions
Omnisend scores higher on our Marketing criteria: 6.8/10 against 6.1/10 for SendPulse. The largest gap is in Ease of Use: 8/10 for Omnisend and 6/10 for SendPulse.
Yes, both Omnisend and SendPulse have a free plan.
SendPulse is the better fit for agencies: we rate it 6/10 for them, against 4/10 for Omnisend.
