Moosend vs Sprout Social: Complete Comparison (2026)
An in-depth comparison of Moosend and Sprout Social to help you choose the right tool for your business.
Last updated: November 2026
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Sprout Social
6.7/10
Sprout Social is a social media management platform for publishing, engagement, listening and reporting, sold per seat to mid-market and enterprise marketing teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.7/10 |
| Scalability | 6/10 | 8/10 |
| Analytics | 7/10 | 9/10 |
| Cost | 9/10 | 2/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 8/10 | 9/10 |
| Integration | 6/10 | 7/10 |
| Security | 6/10 | 7/10 |
| Support | 6/10 | 6/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $9/mo Pro | $99/user/mo Essentials |
| Estimated cost for 10 users | Contact for pricing | $990/mo Essentials |
| Features | ||
| A/B Testing | Not listed | |
| Competitor Analysis | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
Moosend vs Sprout Social cost by team size
Moosend costs less up to 5 users.
| Team size | Moosend | Sprout Social |
|---|---|---|
| 1 user | $9/moPro | $99/moEssentials |
| 5 users | $9/moPro | $495/moEssentials |
| 10 users | Contact for pricing | $990/moEssentials |
| 25 users | Contact for pricing | $2,475/moEssentials |
| 50 users | Contact for pricing | $4,950/moEssentials |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Moosend
- Higher Cost score (9/10 vs 2/10)
- Better fit for small business (9/10 vs 4/10)
Why choose Sprout Social
- Higher Scalability score (8/10 vs 6/10)
- Higher Analytics score (9/10 vs 7/10)
- Better fit for enterprise (8/10 vs 4/10)
- Better fit for agencies (7/10 vs 4/10)
Pros & Cons
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Sprout Social
Pros
- G2 users mention ease of use more than 1,200 times, which points to an interface teams learn quickly.
- Reviewers often describe the reporting and analytics as best-in-class among social media tools.
- The Smart Inbox gathers messages and reviews from all networks into one queue for engagement and customer care.
- A 30-day free trial with no credit card lets teams test the platform fully before buying.
Cons
- Every seat is charged, so Standard costs $249 a seat on monthly billing and team costs rise quickly.
- Listening and Premium Analytics are paid add-ons with no published prices.
- Trustpilot reviews, around 2 out of 5, center on auto-renewal, contract lock-in and difficult cancellation.
- Competitor insights need Professional, and API access needs Advanced.
- Some lower-tier customers report slow support and account managers who changed without notice.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Moosend scores higher on our Marketing criteria: 6.9/10 against 6.7/10 for Sprout Social. The largest gap is in Cost: 9/10 for Moosend and 2/10 for Sprout Social.
No, neither Moosend nor Sprout Social lists a free plan.
Moosend is the better fit for small business: we rate it 9/10 for them, against 4/10 for Sprout Social.
