Moosend vs Privy: Complete Comparison (2026)
An in-depth comparison of Moosend and Privy to help you choose the right tool for your business.
Last updated: November 2026
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Privy
6.6/10
Privy is a pop-up, email and SMS marketing tool that helps small ecommerce stores grow subscriber lists and recover sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.6/10 |
| Scalability | 6/10 | 5/10 |
| Analytics | 7/10 | 5/10 |
| Cost | 9/10 | 7/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 6/10 | 7/10 |
| Security | 6/10 | 5/10 |
| Support | 6/10 | 6/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $9/mo Pro | $24/mo Pop-ups & Displays (up to 10,000 page views) |
| Estimated cost for 10 users | Contact for pricing | $24/mo Pop-ups & Displays (up to 10,000 page views) |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
Moosend vs Privy cost by team size
Moosend costs less up to 5 users.
| Team size | Moosend | Privy |
|---|---|---|
| 1 user | $9/moPro | $24/moPop-ups & Displays (up to 10,000 page views) |
| 5 users | $9/moPro | $24/moPop-ups & Displays (up to 10,000 page views) |
| 10 users | Contact for pricing | $24/moPop-ups & Displays (up to 10,000 page views) |
| 25 users | Contact for pricing | $24/moPop-ups & Displays (up to 10,000 page views) |
| 50 users | Contact for pricing | $24/moPop-ups & Displays (up to 10,000 page views) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Moosend
- Higher Analytics score (7/10 vs 5/10)
- Higher Cost score (9/10 vs 7/10)
Why choose Privy
- Higher Customization score (7/10 vs 6/10)
- Higher Integration score (7/10 vs 6/10)
- Better fit for e-commerce (10/10 vs 8/10)
Pros & Cons
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Privy
Pros
- Email pricing counts only mailable contacts, and sends are unlimited at every tier.
- Pop-up formats such as spin-to-win, exit-intent, quizzes and cart savers are included without extra cost.
- Unused SMS credits roll over, and 250 credits a month are included.
- Wide ecommerce integrations, including Shopify, BigCommerce, Wix, Klaviyo, Mailchimp, Attentive and Recharge.
- A 15-day free trial that does not need a credit card.
Cons
- Merchants report that uninstalling the app does not cancel billing, and some say charges continued on duplicate accounts.
- No annual billing discount is published.
- SMS sending is limited to the US and Canada, with the UK and Australia listed as coming soon.
- When we checked in November 2026, the Shopify App Store listing showed as not currently available.
- Its narrow focus on small ecommerce stores makes it a weak fit for enterprise or B2B marketing.
Not sold on either?
Frequently Asked Questions
Moosend scores higher on our Marketing criteria: 6.9/10 against 6.6/10 for Privy. The largest gap is in Analytics: 7/10 for Moosend and 5/10 for Privy.
No, neither Moosend nor Privy lists a free plan.
Privy is the better fit for e-commerce: we rate it 10/10 for them, against 8/10 for Moosend.
