Moosend vs OneSignal: Complete Comparison (2026)
An in-depth comparison of Moosend and OneSignal to help you choose the right tool for your business.
Last updated: November 2026
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
OneSignal
7.1/10
OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 7.1/10 |
| Scalability | 6/10 | 8/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 6/10 | 6/10 |
| Security | 6/10 | 7/10 |
| Support | 6/10 | 6/10 |
| Cost | 9/10 | 7/10 |
| Integration | 6/10 | 8/10 |
| Analytics | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $9/mo Pro | $19/mo Growth |
| Estimated cost for 10 users | Contact for pricing | Free Free |
| Features | ||
| A/B Testing | ||
| Email Marketing | ||
| Segmentation | ||
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
Moosend vs OneSignal cost by team size
OneSignal costs less up to 5 users.
| Team size | Moosend | OneSignal |
|---|---|---|
| 1 user | $9/moPro | FreeFree |
| 5 users | $9/moPro | FreeFree |
| 10 users | Contact for pricing | FreeFree |
| 25 users | Contact for pricing | FreeFree |
| 50 users | Contact for pricing | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Moosend
- Higher Cost score (9/10 vs 7/10)
- Higher Analytics score (7/10 vs 6/10)
- Better fit for e-commerce (8/10 vs 5/10)
- Better fit for small business (9/10 vs 7/10)
Why choose OneSignal
- Has a free plan (Moosend does not)
- Higher Scalability score (8/10 vs 6/10)
- Higher Integration score (8/10 vs 6/10)
- Better fit for enterprise (7/10 vs 4/10)
Pros & Cons
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
OneSignal
Pros
- A free plan with unlimited push up to 1,000 MAU and 10,000 emails a month makes it cheap to start.
- Push, in-app, email and SMS run from one platform with cross-channel journeys.
- Reviewers on G2 and PeerSpot say the dashboard is easy for non-technical marketers to use.
- A broad integration catalog covers CDPs such as Segment, RudderStack and Hightouch, data warehouses, and analytics tools.
Cons
- PeerSpot reviewers call it expensive for large subscriber bases.
- Free and Growth plans cap segments at 6 and 10, and reporting history at 30 and 90 days.
- SMS pricing is not published and requires a sales conversation.
- Reviewers mention unclear documentation for advanced cases and limited in-app design options.
Not sold on either?
Frequently Asked Questions
OneSignal scores higher on our Marketing criteria: 7.1/10 against 6.9/10 for Moosend. The largest gap is in Cost: 9/10 for Moosend and 7/10 for OneSignal.
OneSignal has a free plan; Moosend does not list one.
Moosend is the better fit for e-commerce: we rate it 8/10 for them, against 5/10 for OneSignal.
