monday CRM vs Ortto Comparison
Compare monday CRM vs Ortto features, pricing, and more.
Last updated: November 2026
monday CRM
7.4/10
Sales CRM built on the monday.com work platform, with pipeline, lead and contact boards, email tracking, sequences and AI sales agents, for small and mid-sized sales teams.
Ortto
6.7/10
Ortto is a marketing automation platform with a built-in customer data platform for journeys, email, SMS, push, analytics and support, aimed at growing B2B and B2C companies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.4/10 | 6.7/10 |
| Customization | 8/10 | 6/10 |
| Analytics | 7/10 | 6/10 |
| Integration | 8/10 | 8/10 |
| Support | 7/10 | 7/10 |
| Ease of Use | 8/10 | 8/10 |
| Security | 8/10 | 8/10 |
| Cost | 6/10 | 4/10 |
| Scalability | 7/10 | 7/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $18/user/mo Basic | Contact for pricing |
| Estimated cost for 10 users | $180/mo Basic | Contact for pricing |
| Features | ||
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
monday CRM vs Ortto cost by team size
| Team size | monday CRM | Ortto |
|---|---|---|
| 1 user | Contact for pricing | Contact for pricing |
| 5 users | $90/moBasic | Contact for pricing |
| 10 users | $180/moBasic | Contact for pricing |
| 25 users | $450/moBasic | Contact for pricing |
| 50 users | $900/moBasic | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose monday CRM
- Higher Customization score (8/10 vs 6/10)
- Higher Cost score (6/10 vs 4/10)
- Better fit for small business (7/10 vs 5/10)
Why choose Ortto
Our data shows no clear advantage over monday CRM.
Pros & Cons
monday CRM
Pros
- Uses the same flexible board model as monday work management, so teams already on monday.com can link sales pipelines to project delivery.
- Built-in AI agents score and enrich leads, flag stalled deals and summarize calls without a separate tool.
- Gmail and Outlook sync fills CRM fields from emails automatically, which cuts manual data entry for reps.
- Strong review scores of about 4.6 on G2 and 4.7 on Capterra, according to third-party summaries.
Cons
- Three-seat minimum and bucketed seats mean small teams pay for seats they do not use, and there is no free plan.
- Basic is very restricted, with one dashboard, 1,000 contacts and five columns per board, which pushes most teams to Standard or Pro.
- G2 reviewers often say it lacks features found in dedicated sales CRMs, especially native calling, texting and template automation.
- Email sequences and mass emails are reserved for Pro, and monthly billing costs much more than annual billing (41 versus 28 USD per seat on Pro).
Ortto
Pros
- A built-in customer data platform feeds journeys, so SaaS teams can trigger campaigns from product data without buying a separate CDP.
- One platform covers email, SMS, push, in-app messaging, forms and live chat.
- Strong security and compliance: SSO, audit logs, ISO 27001, SOC 2, HIPAA, and a choice of EU, US or Australian data hosting.
- G2 reviewers often praise responsive support and the efficiency of data integrations.
Cons
- Price rises quickly with contact count, and reviewers say smaller businesses struggle to justify it.
- Landing pages, transactional messaging and webhooks require the Professional plan or higher.
- Reviewers say custom dashboards and attribution reporting are less flexible than they need.
- SMS costs extra on top of the subscription, through phone number rental and credit blocks.
Not sold on either?
Frequently Asked Questions
Monday CRM scores higher on our CRM criteria: 7.4/10 against 6.7/10 for Ortto. The largest gap is in Cost: 6/10 for monday CRM and 4/10 for Ortto.
No, neither monday CRM nor Ortto lists a free plan.
Monday CRM is the better fit for small business: we rate it 7/10 for them, against 5/10 for Ortto.
