Mautic vs OneSignal: Complete Comparison (2026)
An in-depth comparison of Mautic and OneSignal to help you choose the right tool for your business.
Last updated: November 2026
Mautic
6.5/10
Mautic is free, open source, self-hosted marketing automation software. It covers email, landing pages, segmentation, lead scoring and multichannel campaigns for businesses that want control of their data.
OneSignal
7.1/10
OneSignal is a customer messaging platform for sending mobile push, web push, in-app messages, email and SMS to app and website users.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 7.1/10 |
| Scalability | 6/10 | 8/10 |
| Ease of Use | 4/10 | 8/10 |
| Customization | 9/10 | 6/10 |
| Security | 6/10 | 7/10 |
| Support | 3/10 | 6/10 |
| Cost | 10/10 | 7/10 |
| Integration | 6/10 | 8/10 |
| Analytics | 5/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | Contact for pricing | $19/mo Growth |
| Estimated cost for 10 users | Free Open Source (self-hosted) | Free Free |
| Features | ||
| A/B Testing | ||
| Email Marketing | ||
| Segmentation | ||
| SMS Marketing | ||
| Landing Pages | Not listed | |
Mautic vs OneSignal cost by team size
Mautic and OneSignal cost the same at every team size we checked.
| Team size | Mautic | OneSignal |
|---|---|---|
| 1 user | FreeOpen Source (self-hosted) | FreeFree |
| 5 users | FreeOpen Source (self-hosted) | FreeFree |
| 10 users | FreeOpen Source (self-hosted) | FreeFree |
| 25 users | FreeOpen Source (self-hosted) | FreeFree |
| 50 users | FreeOpen Source (self-hosted) | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Mautic
- Higher Customization score (9/10 vs 6/10)
- Higher Cost score (10/10 vs 7/10)
Why choose OneSignal
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Support score (6/10 vs 3/10)
- Better fit for enterprise (7/10 vs 5/10)
- Better fit for mid-market (7/10 vs 5/10)
Pros & Cons
Mautic
Pros
- There are no licence or per-contact fees, so costs stay flat as your contact list grows.
- Self-hosting gives you full control of your data, which helps with GDPR and data sovereignty.
- The core feature set is broad: a visual campaign builder, lead scoring, segments, forms, landing pages and email A/B testing.
- The open source code, REST API and plugin system allow deep customisation.
Cons
- Reviewers describe a steep learning curve and a difficult installation for non-technical users.
- Support comes from the community unless you pay a partner, and there is no vendor ticketing.
- Upgrades should be run from the command line, and reviewers mention slow development and patchy documentation.
- Email A/B testing works only with segment emails.
OneSignal
Pros
- A free plan with unlimited push up to 1,000 MAU and 10,000 emails a month makes it cheap to start.
- Push, in-app, email and SMS run from one platform with cross-channel journeys.
- Reviewers on G2 and PeerSpot say the dashboard is easy for non-technical marketers to use.
- A broad integration catalog covers CDPs such as Segment, RudderStack and Hightouch, data warehouses, and analytics tools.
Cons
- PeerSpot reviewers call it expensive for large subscriber bases.
- Free and Growth plans cap segments at 6 and 10, and reporting history at 30 and 90 days.
- SMS pricing is not published and requires a sales conversation.
- Reviewers mention unclear documentation for advanced cases and limited in-app design options.
Not sold on either?
Frequently Asked Questions
OneSignal scores higher on our Marketing criteria: 7.1/10 against 6.5/10 for Mautic. The largest gap is in Ease of Use: 4/10 for Mautic and 8/10 for OneSignal.
Both are free for 10 users.
Yes, both Mautic and OneSignal have a free plan.
OneSignal is the better fit for enterprise: we rate it 7/10 for them, against 5/10 for Mautic.
