Mailshake vs SendPulse: Complete Comparison (2026)
An in-depth comparison of Mailshake and SendPulse to help you choose the right tool for your business.
Last updated: November 2026
Mailshake
6.5/10
Mailshake is a cold email and sales engagement platform with sequences, warmup, a unified inbox, a phone dialer and CRM sync, aimed at small outbound sales teams.
SendPulse
6.1/10
SendPulse is a multichannel marketing platform for small and mid-sized businesses, covering email, SMS, web push, chatbots, landing pages, CRM, and course building.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.1/10 |
| Analytics | 6/10 | 5/10 |
| Cost | 7/10 | 8/10 |
| Customization | 5/10 | 6/10 |
| Ease of Use | 8/10 | 6/10 |
| Integration | 7/10 | 6/10 |
| Scalability | 5/10 | 6/10 |
| Security | 5/10 | 5/10 |
| Support | 8/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $29/user/mo Starter | Contact for pricing |
| Estimated cost for 10 users | $290/mo Starter | Contact for pricing |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Mailshake vs SendPulse cost by team size
SendPulse costs less at 1 user.
| Team size | Mailshake | SendPulse |
|---|---|---|
| 1 user | $29/moStarter | FreeFree |
| 5 users | $145/moStarter | Contact for pricing |
| 10 users | $290/moStarter | Contact for pricing |
| 25 users | $725/moStarter | Contact for pricing |
| 50 users | $1,450/moStarter | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Mailshake
- Higher Support score (8/10 vs 5/10)
- Higher Ease of Use score (8/10 vs 6/10)
- Better fit for sales teams (8/10 vs 5/10)
Why choose SendPulse
- Has a free plan (Mailshake does not)
- Higher Cost score (8/10 vs 7/10)
- Higher Customization score (6/10 vs 5/10)
- Better fit for marketing teams (7/10 vs 4/10)
- Better fit for freelancers (7/10 vs 5/10)
Pros & Cons
Mailshake
Pros
- Every plan includes unlimited email warmup, verification and contact uploads.
- One reviewer reported going from signup to a first campaign in under an hour.
- Support is rated highly: Capterra users give 4.5 for customer service, and a Prospeo summary cites a G2 average of 4.7.
- The Sales Engagement tier includes a dialer with unlimited free North American minutes.
- The integrations page lists many native CRM connections, including Salesforce, HubSpot, Pipedrive, Zoho, Copper and Freshsales.
Cons
- There is no free trial, and reviewers describe a strict refund policy.
- Invoices and cancellation confirmations are not emailed automatically.
- Reviewers say connected mailboxes can disconnect and stall sequences.
- LinkedIn steps are capped (Prospeo reports 10 messages per day), and Data Finder accuracy is described as weak.
- Per-user pricing becomes costly for teams larger than about five reps.
SendPulse
Pros
- The free plan includes 15,000 emails a month, a drag-and-drop builder, and basic automation.
- Email, SMS, web push, chatbots across WhatsApp, Telegram, Instagram, and TikTok, plus a CRM, all run from one account.
- Paid email plans start around $9.60 a month on annual billing, and reviewers often say it beats rivals on price.
- Reviewers say the automation builder makes behavior-based customer journeys straightforward to set up.
- Connects to Shopify, WooCommerce, Pipedrive, Zapier, and Make, and offers an API and an MCP server.
Cons
- The free plan has no A/B testing, dynamic segmentation, or team members.
- Reviewers report slow loading, occasional bugs, and an interface that feels cluttered at first.
- Users describe the analytics as basic compared with Brevo.
- Some users say support is slow or hard to reach.
- SMS, chatbots, and transactional email are billed separately, which makes the total cost harder to estimate.
Not sold on either?
Frequently Asked Questions
Mailshake scores higher on our CRM criteria: 6.5/10 against 6.1/10 for SendPulse. The largest gap is in Support: 8/10 for Mailshake and 5/10 for SendPulse.
SendPulse has a free plan; Mailshake does not list one.
SendPulse is the better fit for marketing teams: we rate it 7/10 for them, against 4/10 for Mailshake.
