MailerLite vs SendPulse Comparison
Compare MailerLite vs SendPulse features, pricing, and more.
Last updated: November 2026
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
SendPulse
6.1/10
SendPulse is a multichannel marketing platform for small and mid-sized businesses, covering email, SMS, web push, chatbots, landing pages, CRM, and course building.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.1/10 | 6.1/10 |
| Analytics | 6/10 | 5/10 |
| Cost | 8/10 | 8/10 |
| Customization | 7/10 | 6/10 |
| Ease of Use | 9/10 | 6/10 |
| Integration | 7/10 | 6/10 |
| Scalability | 6/10 | 6/10 |
| Security | 6/10 | 5/10 |
| Support | 5/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $12/mo Comfort | Contact for pricing |
| Estimated cost for 10 users | $25/mo Power | Contact for pricing |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | Not listed | |
MailerLite vs SendPulse cost by team size
MailerLite and SendPulse cost the same at 1 user.
| Team size | MailerLite | SendPulse |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $25/moPower | Contact for pricing |
| 10 users | $25/moPower | Contact for pricing |
| 25 users | $25/moPower | Contact for pricing |
| 50 users | $25/moPower | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose MailerLite
- Higher Ease of Use score (9/10 vs 6/10)
- Higher Analytics score (6/10 vs 5/10)
Why choose SendPulse
Our data shows no clear advantage over MailerLite.
Pros & Cons
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
SendPulse
Pros
- The free plan includes 15,000 emails a month, a drag-and-drop builder, and basic automation.
- Email, SMS, web push, chatbots across WhatsApp, Telegram, Instagram, and TikTok, plus a CRM, all run from one account.
- Paid email plans start around $9.60 a month on annual billing, and reviewers often say it beats rivals on price.
- Reviewers say the automation builder makes behavior-based customer journeys straightforward to set up.
- Connects to Shopify, WooCommerce, Pipedrive, Zapier, and Make, and offers an API and an MCP server.
Cons
- The free plan has no A/B testing, dynamic segmentation, or team members.
- Reviewers report slow loading, occasional bugs, and an interface that feels cluttered at first.
- Users describe the analytics as basic compared with Brevo.
- Some users say support is slow or hard to reach.
- SMS, chatbots, and transactional email are billed separately, which makes the total cost harder to estimate.
Not sold on either?
Frequently Asked Questions
MailerLite scores higher on our Marketing criteria: 7.1/10 against 6.1/10 for SendPulse. The largest gap is in Ease of Use: 9/10 for MailerLite and 6/10 for SendPulse.
Yes, both MailerLite and SendPulse have a free plan.
