MailerSend vs Privy: Complete Comparison (2026)
An in-depth comparison of MailerSend and Privy to help you choose the right tool for your business.
Last updated: November 2026
MailerSend
6.9/10
MailerSend is a transactional email and SMS API with SMTP relay and a template builder, aimed at developers and businesses sending app-triggered messages.
Privy
6.6/10
Privy is a pop-up, email and SMS marketing tool that helps small ecommerce stores grow subscriber lists and recover sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.6/10 |
| Analytics | 6/10 | 5/10 |
| Cost | 7/10 | 7/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 7/10 | 7/10 |
| Scalability | 7/10 | 5/10 |
| Security | 6/10 | 5/10 |
| Support | 8/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $7/mo Hobby | $24/mo Pop-ups & Displays (up to 10,000 page views) |
| Estimated cost for 10 users | $110/mo Professional | $24/mo Pop-ups & Displays (up to 10,000 page views) |
| Features | ||
| Email Marketing | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
MailerSend vs Privy cost by team size
MailerSend costs less up to 5 users; Privy costs less from 10 users.
| Team size | MailerSend | Privy |
|---|---|---|
| 1 user | FreeFree | $24/moPop-ups & Displays (up to 10,000 page views) |
| 5 users | $7/moHobby | $24/moPop-ups & Displays (up to 10,000 page views) |
| 10 users | $110/moProfessional | $24/moPop-ups & Displays (up to 10,000 page views) |
| 25 users | $110/moProfessional | $24/moPop-ups & Displays (up to 10,000 page views) |
| 50 users | $110/moProfessional | $24/moPop-ups & Displays (up to 10,000 page views) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose MailerSend
- Has a free plan (Privy does not)
- Higher Scalability score (7/10 vs 5/10)
- Higher Support score (8/10 vs 6/10)
- Better fit for enterprise (6/10 vs 3/10)
Why choose Privy
- Lower estimated cost for 10 users: $24/mo vs $110/mo
- Higher Customization score (7/10 vs 6/10)
- Better fit for e-commerce (10/10 vs 6/10)
- Better fit for marketing teams (6/10 vs 4/10)
Pros & Cons
MailerSend
Pros
- Developers can send through a REST API or an SMTP relay, with SDKs and connectors for Laravel, Django, Rails, Symfony, Supabase and Firebase.
- A free tier of 500 emails and a $7 Hobby plan make it cheap to start.
- Capterra reviewers repeatedly praise its responsive support and clear documentation.
- Built-in blocklist and DMARC monitoring help teams protect deliverability.
- Starter and higher plans add an SMS API, and a WhatsApp add-on is available.
Cons
- It is built for transactional email, not full marketing campaign management.
- Reviewers report sudden throttling or account suspensions after bounce or complaint thresholds are crossed.
- Free and Hobby plans keep only one day of activity history.
- SMS is limited to the USA and Canada.
Privy
Pros
- Email pricing counts only mailable contacts, and sends are unlimited at every tier.
- Pop-up formats such as spin-to-win, exit-intent, quizzes and cart savers are included without extra cost.
- Unused SMS credits roll over, and 250 credits a month are included.
- Wide ecommerce integrations, including Shopify, BigCommerce, Wix, Klaviyo, Mailchimp, Attentive and Recharge.
- A 15-day free trial that does not need a credit card.
Cons
- Merchants report that uninstalling the app does not cancel billing, and some say charges continued on duplicate accounts.
- No annual billing discount is published.
- SMS sending is limited to the US and Canada, with the UK and Australia listed as coming soon.
- When we checked in November 2026, the Shopify App Store listing showed as not currently available.
- Its narrow focus on small ecommerce stores makes it a weak fit for enterprise or B2B marketing.
Not sold on either?
Frequently Asked Questions
MailerSend scores higher on our Marketing criteria: 6.9/10 against 6.6/10 for Privy. The largest gap is in Scalability: 7/10 for MailerSend and 5/10 for Privy.
Privy costs less for 10 users: about $24/mo on its Pop-ups & Displays (up to 10,000 page views) plan, against about $110/mo on its Professional plan for MailerSend, billed monthly.
MailerSend has a free plan; Privy does not list one.
Privy is the better fit for e-commerce: we rate it 10/10 for them, against 6/10 for MailerSend.
