lemlist vs SendPulse: Complete Comparison (2026)
An in-depth comparison of lemlist and SendPulse to help you choose the right tool for your business.
Last updated: November 2026
lemlist
6.5/10
lemlist is a multichannel sales outreach platform that automates personalized cold email, LinkedIn, phone and SMS sequences for sales teams, agencies and startups.
SendPulse
6.1/10
SendPulse is a multichannel marketing platform for small and mid-sized businesses, covering email, SMS, web push, chatbots, landing pages, CRM, and course building.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.1/10 |
| Customization | 8/10 | 6/10 |
| Analytics | 4/10 | 5/10 |
| Integration | 8/10 | 6/10 |
| Support | 7/10 | 5/10 |
| Ease of Use | 7/10 | 6/10 |
| Security | 5/10 | 5/10 |
| Cost | 5/10 | 8/10 |
| Scalability | 6/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $69/mo Email | Contact for pricing |
| Estimated cost for 10 users | $69/mo Email | Contact for pricing |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
lemlist vs SendPulse cost by team size
SendPulse costs less at 1 user.
| Team size | lemlist | SendPulse |
|---|---|---|
| 1 user | $69/moEmail | FreeFree |
| 5 users | $69/moEmail | Contact for pricing |
| 10 users | $69/moEmail | Contact for pricing |
| 25 users | $69/moEmail | Contact for pricing |
| 50 users | $69/moEmail | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose lemlist
- Higher Customization score (8/10 vs 6/10)
- Higher Integration score (8/10 vs 6/10)
- Better fit for sales teams (9/10 vs 5/10)
Why choose SendPulse
- Has a free plan (lemlist does not)
- Higher Cost score (8/10 vs 5/10)
- Higher Analytics score (5/10 vs 4/10)
- Better fit for marketing teams (7/10 vs 5/10)
- Better fit for small business (9/10 vs 7/10)
Pros & Cons
lemlist
Pros
- Image and video personalization are frequently praised in G2 reviews as stronger than in rival tools.
- A single sequence can run across email, LinkedIn, SMS, WhatsApp and calls.
- Two-way sync with HubSpot and Salesforce, plus connectors for Pipedrive, Attio, Close, Zoho, Zapier, Make and n8n.
- Warm-up, a 650M+ contact database and AI message agents come bundled into the plans.
- G2 rates it 4.6/5 from about 1,345 reviews, and reviewers often call support responsive.
Cons
- Costs climb with seats, extra senders, credits and add-ons, which is the second most common complaint in reviews.
- Reporting is described as basic, and there is no mobile app.
- Some users report a learning curve, a heavy interface and clunky contact handling across campaigns.
- Some Reddit and Trustpilot users report deliverability drops and billing or cancellation disputes.
- It is not a full CRM: there is no deal pipeline or support ticketing, so most teams still need a separate CRM.
SendPulse
Pros
- The free plan includes 15,000 emails a month, a drag-and-drop builder, and basic automation.
- Email, SMS, web push, chatbots across WhatsApp, Telegram, Instagram, and TikTok, plus a CRM, all run from one account.
- Paid email plans start around $9.60 a month on annual billing, and reviewers often say it beats rivals on price.
- Reviewers say the automation builder makes behavior-based customer journeys straightforward to set up.
- Connects to Shopify, WooCommerce, Pipedrive, Zapier, and Make, and offers an API and an MCP server.
Cons
- The free plan has no A/B testing, dynamic segmentation, or team members.
- Reviewers report slow loading, occasional bugs, and an interface that feels cluttered at first.
- Users describe the analytics as basic compared with Brevo.
- Some users say support is slow or hard to reach.
- SMS, chatbots, and transactional email are billed separately, which makes the total cost harder to estimate.
Not sold on either?
Frequently Asked Questions
Lemlist scores higher on our CRM criteria: 6.5/10 against 6.1/10 for SendPulse. The largest gap is in Cost: 5/10 for lemlist and 8/10 for SendPulse.
SendPulse has a free plan; lemlist does not list one.
Lemlist is the better fit for sales teams: we rate it 9/10 for them, against 5/10 for SendPulse.
