Keap vs Salesforce Sales Cloud Comparison

Why choose Keap

• Higher Cost score (3/10 vs 2/10)
• Better fit for small business (8/10 vs 5/10)

Why choose Salesforce Sales Cloud

• Has a free plan (Keap does not)
• Lower estimated cost for 10 users: $250/mo vs $320/mo
• Higher Scalability score (10/10 vs 4/10)
• Higher Customization score (10/10 vs 6/10)
• Better fit for enterprise (10/10 vs 2/10)

Keap

Pros

• One plan includes every feature, so buyers do not have to compare tiers to get automation, lead scoring or payments.
• Hack'celeration ranks its visual automation builder, with conditions and multi-step flows, among the deepest at its price point.
• Quotes, invoices, recurring billing and native or Stripe and PayPal payments are built in alongside the CRM.
• US accounts get business texting and a phone line, with 500 texts and 100 minutes per month included.

Cons

• A high base price plus a mandatory implementation package that Keap quotes only through sales makes the first year expensive.
• Automated texting, text campaigns and Keap Payments are US-only, which limits value for businesses elsewhere.
• Reviewers report a steep learning curve, with several weeks before a user can work on their own.
• Many consumer reviews complain about disputed charges and hard phone-only cancellation, and an annual contract carries a $299 early exit fee.
• The roadmap is uncertain because of Thryv's planned product merger and the retirement of legacy Infusionsoft features.

Salesforce Sales Cloud

Pros

• AgentExchange (formerly AppExchange) and built-in Slack integration give it the widest ecosystem of add-on apps and connectors among CRMs.
• Admins can tailor objects, Flow automation and dashboards in great depth, and reviewers on Capterra and SoftwareFinder repeatedly praise its customization and reporting.
• It scales from a free two-user suite to enterprise editions with sandboxes, high API allowances and security tooling such as Security Center and Data Detect.
• Agentforce AI is built in, with prospecting agents, pipeline forecasting insights and call coaching added in the Winter 27 release.
• Gartner has named it a Leader in CRM Sales Platforms for 20 years in a row, according to Salesforce.

Cons

• List prices rose again in September 2026. Core costs $195 and Advanced $395 per user per month, roughly 11 and 13 percent above the Enterprise and Unlimited editions they replaced.
• Many capabilities are paid extras, including API access on Pro, Agentforce, Sales Dialer and Revenue Intelligence, so the real budget is well above the entry price.
• Pro Suite and higher editions require annual contracts, and analysts note that downgrading mid-contract is difficult.
• Reviewers say small businesses often need an in-house admin or paid partners to run it, and that they use only a fraction of the features they pay for.
• Capterra gives it 4.0 out of 5 for ease of use, and G2 reviewers cite a steep learning curve for new users.