Keap vs Odoo Comparison
Compare Keap vs Odoo features, pricing, and more.
Last updated: November 2026
Keap
4.8/10
Keap is a CRM for small service businesses. It combines contact management, email and text marketing automation, a sales pipeline, quotes, invoices and payments.
Odoo
7.2/10
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 4.8/10 | 7.2/10 |
| Customization | 6/10 | 9/10 |
| Integration | 6/10 | 8/10 |
| Scalability | 4/10 | 7/10 |
| Analytics | 5/10 | 7/10 |
| Cost | 3/10 | 8/10 |
| Ease of Use | 4/10 | 5/10 |
| Security | 5/10 | 7/10 |
| Support | 5/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $320/mo Keap | €31/user/mo Standard |
| Estimated cost for 10 users | $320/mo Keap | Free One App Free |
| Features | ||
| Built-in Calling | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
Keap vs Odoo cost by team size
| Team size | Keap | Odoo |
|---|---|---|
| 1 user | $320/moKeap | FreeOne App Free |
| 5 users | $320/moKeap | FreeOne App Free |
| 10 users | $320/moKeap | FreeOne App Free |
| 25 users | $320/moKeap | FreeOne App Free |
| 50 users | $320/moKeap | FreeOne App Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Keap
Our data shows no clear advantage over Odoo.
Why choose Odoo
- Has a free plan (Keap does not)
- Higher Cost score (8/10 vs 3/10)
- Higher Customization score (9/10 vs 6/10)
- Better fit for mid-market (8/10 vs 3/10)
- Better fit for startups (7/10 vs 3/10)
Pros & Cons
Keap
Pros
- One plan includes every feature, so buyers do not have to compare tiers to get automation, lead scoring or payments.
- Hack'celeration ranks its visual automation builder, with conditions and multi-step flows, among the deepest at its price point.
- Quotes, invoices, recurring billing and native or Stripe and PayPal payments are built in alongside the CRM.
- US accounts get business texting and a phone line, with 500 texts and 100 minutes per month included.
Cons
- A high base price plus a mandatory implementation package that Keap quotes only through sales makes the first year expensive.
- Automated texting, text campaigns and Keap Payments are US-only, which limits value for businesses elsewhere.
- Reviewers report a steep learning curve, with several weeks before a user can work on their own.
- Many consumer reviews complain about disputed charges and hard phone-only cancellation, and an annual contract carries a $299 early exit fee.
- The roadmap is uncertain because of Thryv's planned product merger and the retirement of legacy Infusionsoft features.
Odoo
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
Not sold on either?
Frequently Asked Questions
Odoo scores higher on our CRM criteria: 7.2/10 against 4.8/10 for Keap. The largest gap is in Cost: 3/10 for Keap and 8/10 for Odoo.
Odoo has a free plan; Keap does not list one.
Odoo is the better fit for mid-market: we rate it 8/10 for them, against 3/10 for Keap.
