Judge.me vs TargetBay Comparison
Compare Judge.me vs TargetBay features, pricing, and more.
Last updated: November 2026
Judge.me
7.1/10
Judge.me is a Shopify app that collects and displays product reviews, star ratings, photo and video reviews, and testimonials for online stores.
TargetBay
6.3/10
TargetBay is an ecommerce marketing suite for online stores, with product reviews (BayReviews), email and SMS marketing (BayEngage), and loyalty programs (BayRewards).
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.1/10 | 6.3/10 |
| Scalability | 6/10 | 6/10 |
| Ease of Use | 8/10 | 7/10 |
| Customization | 6/10 | 6/10 |
| Security | 5/10 | 5/10 |
| Support | 7/10 | 8/10 |
| Cost | 10/10 | 7/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 5/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $15/mo Awesome | $49/mo BayReviews Starter |
| Estimated cost for 10 users | Free Free | Free BayEngage Free |
| Features | ||
| E-commerce Features | ||
| A/B Testing | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
Judge.me vs TargetBay cost by team size
Judge.me and TargetBay cost the same at every team size we checked.
| Team size | Judge.me | TargetBay |
|---|---|---|
| 1 user | FreeFree | FreeBayEngage Free |
| 5 users | FreeFree | FreeBayEngage Free |
| 10 users | FreeFree | FreeBayEngage Free |
| 25 users | FreeFree | FreeBayEngage Free |
| 50 users | FreeFree | FreeBayEngage Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Judge.me
- Higher Cost score (10/10 vs 7/10)
- Higher Ease of Use score (8/10 vs 7/10)
- Better fit for startups (9/10 vs 5/10)
Why choose TargetBay
- Higher Support score (8/10 vs 7/10)
Pros & Cons
Judge.me
Pros
- The free plan includes unlimited reviews, photo and video reviews, and rich snippets, which reviewers call the most generous free tier in the category.
- The paid plan is a flat 15 dollars a month instead of being priced by order volume.
- It has about 49,700 Shopify App Store reviews averaging 5.0, and it is listed as Built for Shopify.
- It can import reviews from Loox, Yotpo and Stamped, which makes switching easier.
- It integrates with Klaviyo, Gorgias, Shopify Flow and Mailchimp.
Cons
- It works only on Shopify, and support for WordPress, BigCommerce and Duda has been dropped.
- Reviewers describe its widget design as functional rather than polished compared with Loox.
- Some merchants report that reviews sync to the Shop app only partially.
- Some merchants report theme conflicts after installation and disputes with support over who caused them.
TargetBay
Pros
- Paid BayEngage plans charge by send volume rather than contact count, which helps stores with large but inactive lists.
- Reviews on Shopify and Software Finder often praise named account managers for responsive, proactive help.
- Reviews, email, SMS, and loyalty come from one vendor, and review data feeds into Google Shopping, Walmart, and TikTok Shop.
- A free email plan and a 14-day trial let stores test the product before paying.
Cons
- Some merchants say the email builder and segmentation are less robust than Klaviyo's.
- Reviewers report a learning curve for advanced features and integration setup.
- One Shopify merchant described a migration that failed after weeks of trying.
- BayEngage paid prices and the per-credit SMS rate are shown only through an interactive calculator, not as fixed list prices.
Not sold on either?
Frequently Asked Questions
Judge.me scores higher on our Marketing criteria: 7.1/10 against 6.3/10 for TargetBay. The largest gap is in Cost: 10/10 for Judge.me and 7/10 for TargetBay.
Both are free for 10 users.
Yes, both Judge.me and TargetBay have a free plan.
Judge.me is the better fit for startups: we rate it 9/10 for them, against 5/10 for TargetBay.
