Brevo vs TargetBay Comparison
Compare Brevo vs TargetBay features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
TargetBay
6.3/10
TargetBay is an ecommerce marketing suite for online stores, with product reviews (BayReviews), email and SMS marketing (BayEngage), and loyalty programs (BayRewards).
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.3/10 |
| Scalability | 7/10 | 6/10 |
| Ease of Use | 8/10 | 7/10 |
| Customization | 6/10 | 6/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 8/10 |
| Cost | 8/10 | 7/10 |
| Integration | 7/10 | 6/10 |
| Analytics | 6/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | $49/mo BayReviews Starter |
| Estimated cost for 10 users | $499/mo Professional | Free BayEngage Free |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Segmentation | ||
| SMS Marketing | ||
| Landing Pages | Not listed | |
Brevo vs TargetBay cost by team size
Brevo and TargetBay cost the same at 1 user; TargetBay costs less from 5 to 10 users.
| Team size | Brevo | TargetBay |
|---|---|---|
| 1 user | FreeFree | FreeBayEngage Free |
| 5 users | $499/moProfessional | FreeBayEngage Free |
| 10 users | $499/moProfessional | FreeBayEngage Free |
| 25 users | Contact for pricing | FreeBayEngage Free |
| 50 users | Contact for pricing | FreeBayEngage Free |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Security score (7/10 vs 5/10)
- Higher Scalability score (7/10 vs 6/10)
- Better fit for startups (8/10 vs 5/10)
Why choose TargetBay
- Lower estimated cost for 10 users: Free vs $499/mo
- Higher Support score (8/10 vs 5/10)
- Better fit for e-commerce (9/10 vs 6/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
TargetBay
Pros
- Paid BayEngage plans charge by send volume rather than contact count, which helps stores with large but inactive lists.
- Reviews on Shopify and Software Finder often praise named account managers for responsive, proactive help.
- Reviews, email, SMS, and loyalty come from one vendor, and review data feeds into Google Shopping, Walmart, and TikTok Shop.
- A free email plan and a 14-day trial let stores test the product before paying.
Cons
- Some merchants say the email builder and segmentation are less robust than Klaviyo's.
- Reviewers report a learning curve for advanced features and integration setup.
- One Shopify merchant described a migration that failed after weeks of trying.
- BayEngage paid prices and the per-credit SMS rate are shown only through an interactive calculator, not as fixed list prices.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 6.3/10 for TargetBay. The largest gap is in Support: 5/10 for Brevo and 8/10 for TargetBay.
TargetBay costs less for 10 users: free on its BayEngage Free plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both Brevo and TargetBay have a free plan.
TargetBay is the better fit for e-commerce: we rate it 9/10 for them, against 6/10 for Brevo.
